Hello - you're the first person that made me see the "ratio" in the word "rationize." I didn't see this as I have been thinking "ration" I guess.
Thank you for your submission. The font is nice and a little softer - I'm wondering if we try it a few different ways - could we try all capital letters? And, if I told you to think a little more "rugged" - tough, "boot camp" style what would that make you think of in terms of the logo?
With what I see, I like it and it seems more corporate or business-like which is good. I'm just thinking of this concept as more of a program or lifestyle vs. just a business.