Our Target Audience:
Our food is made fresh and can be very naughty (unhealthy). Drinks range from the very healthy and all natural to the calorie filled chocolate and whip cream and cookies variety (No alcohol).
customer ages 15 to 55, middle class, both genders.
we do not want to give a very high end feel instead we are a friendly, casual, comfortable place.
Our Ideas and Additional Information:
we do NOT want burgers, shakes, or any sort of food in the logo.
prefer a naughty kind of font.
want to include 2 characters in the logo (The Rascals) one will represent the healthy side of our menu and the other the unhealthy. sort of a naughty and well behaved / ying yang / good bad / healthy unhealthy relationship.
I have uploaded some images to which we do NOT own the copy right, they are just used as a reference to show that we need SIMPLE single color characters, even a stick figure can be used as long as it conveys the message.