Rascals Logo Design Contest

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Rascals has selected their winning logo design.

For $475 they received 128 designs from 22 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
alkhalilali
Turkey

What We Do

A diner style restaurant specializing in burgers, shakes and juices.

Industry

Restaurant

Top Three Things to Communicate

#1 - Casual
#2 - Taste focus
#3 - Friendly

Our Target Audience:

Our food is made fresh and can be very naughty (unhealthy). Drinks range from the very healthy and all natural to the calorie filled chocolate and whip cream and cookies variety (No alcohol).
customer ages 15 to 55, middle class, both genders.
we do not want to give a very high end feel instead we are a friendly, casual, comfortable place.

Color Preferences

we would like something in grey and orange but are open to any suggestions. do not want the logo to have more than 2 colors though.

Our Ideas and Additional Information:

we do NOT want burgers, shakes, or any sort of food in the logo.
prefer a naughty kind of font.
want to include 2 characters in the logo (The Rascals) one will represent the healthy side of our menu and the other the unhealthy. sort of a naughty and well behaved / ying yang / good bad / healthy unhealthy relationship.

I have uploaded some images to which we do NOT own the copy right, they are just used as a reference to show that we need SIMPLE single color characters, even a stick figure can be used as long as it conveys the message.

Themes

Raw
Adventure
Simple
Gray
Necessity

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

alkhalilali
Turkey
please read the "Ideas & additional information" part of the brief... we do NOT want to use food, forks, chef hats or such items in the logo... and having the characters is IMPORTANT.
thank you.
3 years ago