Rank and FileLogo Design Contest

B: The main think I would say is that we don't want words that are typed out. That's why even with #23's interesting use of lines, we're not 100% sold on it. Think hand drawn or organic. We want something iconic that will carry our brand into the future. That mean original and eye-catching. Something that will one day be put on a golf shirt and that people will recognize right away.

I like #52 but not the accent color (green) and Rank & File would look better outside of the circle. Keep playing with this idea...