Racing BriefsLogo Design Contest

Logo Design Contest
Contests / Racing Briefs

Racing Briefs has selected their winning logo design.

For $325 they received 218 designs from 26 different designers from around the world.

Withdrawn

6th
#164

Withdrawn

New
#165

Withdrawn

New
#143

Withdrawn

New
#74

Withdrawn

New
#73

Discussion

 
Logo Designer
the idea is a race course map created w/ the "R" "B"

(This comment references Entry #73)
14 years ago
 
Logo Designer
letterform of r and b also is an abstract runner

(This comment references Entry #74)
14 years ago
 
Client
Hi,
I like the type treatment here and the colors you selected and picked up the abstract runner as well. The race course map wasn't something I noticed so much. I like the idea if you want to play it out a bit more. I've mentioned to a few other designers that we chose the name because of the dual meaning of the word briefs (a summary as well as a pair of shorts) because we think there should be a "fun" element to this. Our audience are amateur racers (triathletes, runner, cyclist, swimmers, etc) who take their sports seriously, but do them because they also enjoy them and find them fun.

Anyway, I hope this helps. Thanks for the creative work!
Leland B.
14 years ago
 
Client
Hi,
I really like #143, the font and the image work nicely together. I'm wondering if you can show me an option using the color from #74, show me a treatment with the slogan "Read, Race. Review. Repeat" incorporated (you can decide on the separator between the items ) into the image.

Also, I would be interested in knowing your thoughts on tinting the image vs. leaving it as B&W. Perhaps you can show one version that way?

Thank you very much for your patience!

Leland
14 years ago
 
Logo Designer
a couple of revised options

(This comment references Entry #164)
14 years ago
 
Client
Thanks, this helps a lot.

Leland
14 years ago
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