We design trading and market analytics applications for the professional trader.
Industry
Financial
Top Three Things to Communicate
#1 - We help traders navigate difficult markets using our custom analytics packages.
#2 - We increase trader's profitability by filtering the highest risk reward scenarios and delivering it to them through our easy to navigate interface.
#3 - Lightening fast execution for the professional trader through our grey box interface.
Our Target Audience:
Our audience consists of mostly professional traders, mostly male who have generally high incomes. Almost all are at least college grads.
Color Preferences
Very open to all suggestions.
Themes
Necessity
Masculine
Serious
Modern
Secure
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Great start!!! I am going to sit down with my partners and around noon today and we will begin to give feedback. Eyefibre, wongtegal and Kanava have caught my eye immediately with their designs but I also like the idea of using the initial QE in the name as Mizan has done. So please keep them coming.
This has been a really impressive response. I like the idea of including QE in the logo as that's how we generally refer to our products. #40 caught my eye, would like to see the Q be more recognizable. Also, I'm drawn to some of the elements in #30 & #31.
I will post more indiviudal comments as I spend more time reviewing, thanks again for the excellent work - looking forward to completing our new logo.
it would be of great help in the development of your designs if you were rank the designs in order of interest... it's like food for our creative brains.
We finally got around to ranking the entries. Logo #51 (ranked #1 in this case) caught our eye because of the manner in which the QE logo was designed as we are looking to use the QE component as a computer icon. I am not in love with the fonts used in that one and would like to see something a bit more readable. #23 (ranked #4) was something else that we really like as it was simple and easy to recognize. I would like to see more of a Q in the icon (perhaps include a diagnal line that would complete the Q in the spherical shape you are using now?).
#58 (currently ranked #1) is appealing since we can use it as our application icon. Can you please build us some additional samples using different colors?
Liked the vibrant colors in items ranked #2, 3, and 4...
I think I may like the font used in #128 best! I am still leaning toward the QE work (the logo design, not so much the font) used by #58. The reason is that it provides the end user an icon on their desktop (remember, we make trading software) and the design lends itself to the type of business that we are in (software for the financials professional). We are also leaning towards a blue, grey, green and black motif (although I REALLY liked the coloring in #91). I hope this insight helps.
Dear CH, if this is your first time using this site could you please spare a minute to read this post: http://logotournament.com/forum/general_discussion/914 even if you have used the site before i would definitely recommend reading it as it contains some important info that I'm sure you will find very helpful. thanks!
We've decided to extend this contest by 2 days. We have just not had the time to get all of us in one room together to make a decision. We are still leaning heavily towards #212 (currently ranked #1) due to its simplistic design that provides us with an easily recognizable desktop icon. I cannot express just how blown away I am by the sheer talent that is on this site. I wish we could pick multiple winners.
Thank you all for all of your hard work and truly ingenious designs. When all was said and done, wongtegal's design caught our eye the very first time we had seen it and although we wanted to be thorough and weigh out all of our options, in the end, we just went with our initial instincts. Thx again for all of your great work. You are all extremely talented!
