Qualis Automobile Logo Design Contest

Qualis Automobile has selected their winning logo design.

For $275 they received 296 designs from 46 different designers from around the world.
Contest
Logo Design Brief
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knefi
Switzerland

What We Do

We're selling cars in the segments "executive cars" and "luxury cars". The word Qualis stands for sustainability and not supposedly assumed quality, but of course we only sell a pure quality. We would like to have a kind of purple colour with a pearl or shimmer effect. It can but does not have to be in the whole logo. We don't want a vehicle or anything like that in the logo. It should look exquisite, valuable and sustainable. We are undecided whether it should be a pure lettering or also a symbol should be included, here you can also decide. It may also be possible to emphasise the two initial letters Q and A to create a beautiful effect or to make a symbol out of these two.

Industry

Automotive

Color Preferences

purple (maybe with a pearl or shimmer effect)
black (if need for other parts or contrast)

Our Ideas and Additional Information:

We do not have a clear idea. We are wavering between a clear lettering or a symbol together with a lettering. Perhaps the first letters Q and A will be emphasised or a symbol will be designed from these two.

Themes

Refined
Adventure
Complex
Luxury
Modern

Style Inspiration

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