Puzzles are our jam so a puzzle piece(s) needs to be incorporated into the design. However, it shouldn't be the most obvious use. For instance, this is awful:
http://www.whitemountainpuzzles.com/. Likewise, stay away from anything bordering "Autism Speaks" or autism awareness-type images since those are really prevalent and they kind of "own" the puzzle piece right now.
Think about overlaying "puzzle so hard" over a small, detailed puzzle should.
Font: While I realize all the logos I chose as my style inspiration have all cap fonts, I am not wedded to that.
It should not look cartoon-y in any respect. Nor like clipart. Nor, despite the gradient, like a New Jersey boardwalk airbrushed license plate. Stay away from Trapper-Keeper!
I just attached a photo that I did for my puzzle exchange where the puzzles are within the words. I'd like to see someone try this. Maybe not all caps, maybe without the hard border.
I like negative space. THANK YOU!!!