Pure Spa and Fitness Logo Design Contest

Pure Spa and Fitness has selected their winning logo design.

For $325 they received 294 designs from 65 different designers from around the world.
Contest
Logo Design Brief Hide
Todd Muffley
United States

What We Do

Pure Spa and Fitness is a "green" facility that promotes renewable energy.

Industry

Retail

Top Three Things to Communicate

#1 - Natural
#2 - Upscale
#3 - Environmental friendly

Our Target Audience:

The audience is anyone who works out or goes to a spa, but this location would tend to trend to higher income clientele (80K+) and slightly towards women (60/40)

Color Preferences

NO Red - Orange

Like Green, Browns, Blues

Our Ideas and Additional Information:

Chipolte is a good thing to think about when building the logo -

Themes

Masculine
Simple
Luxury
Expensive
Classic
Raw
Gray
Subtle
Quiet

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television

Entries
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Discussion

Discussion

Todd Muffley
United States
Make sure you get the Company name right...

Its : Pure Spa & Fitness or Pure Spa and Fitness

Thanks!
12 years ago
Ledevil.... Nice Logo.... my fav.
12 years ago
KVA
Ukraine
Thanks mate (Rodrigo Heredia Cuellar)
12 years ago
Nat
Argentina
Ledevil good Job!!! I like all your works!! :)
12 years ago
KVA
Ukraine
Thanks @Nat. I really appreciate for this. Cheers...
12 years ago
Todd Muffley
United States
Ok everyone, I need to shake things up a bit. This is my 4th contest on here, so I am finally getting the hang of it (a bit). I left the top logos in place to long, and most everyone copied the color scheme from them, although the client wanted different colors.

I updated the Brief, spoke with the client and we left the ones the somewhat like as seen above...please don't give up on us, If you fail, it is because of me, and i refuse to :-)

Best,
Todd
12 years ago
Todd Muffley
United States
Again, my APOLOGIES to everyone....I really missed the mark on my direction...here are the client comments...

I left 4 on the board that the client commented on...but PLEASE read the updated brief and try again.

Client spoke about maybe using Chrome - thinking more industrial / environmental.

We are talking a gym / fitness center with exposed ceilings, raw steel and all using solar panels, wind and the latest "green" technologies...a state of the art facility.

He said they are making the front sign out of copper (that will tarnish) and "raw" materials from "the earth".

Hope this provides better direction, again....MY APOLOGIES everyone.

Best,
Todd
12 years ago
KVA
Ukraine
Nice JOKE contest, really nice...I mean CRAZY....
12 years ago
KVA
Ukraine
Client Rank: Client is not interested and Contest is not interested........
12 years ago
offbeatdesign
United States
Chipotle like the restaurant? If you mean the logo do you mean the round one or the handwritten one?
12 years ago
Todd Muffley
United States
This is a hard client to manage...hey, haven't we all had one??? (so any slack you can cut me would be appreciated :-)

Offbeat - yeah like the restaurant. but not the logo, more the feel of earth and "green" use of space and materials. Now try to wrap that around the idea it is a health club and spa :-(

The clients are men. I think some type of clean design, would be great. Not high tech fonts, but simplier ones for sure.

I am really trying to help, if you need more insight, please ask...and THANK YOU FOR YOUR PATIENCE!!!

Best,
Todd
12 years ago
Mare
Serbia
WOW...
12 years ago
Todd Muffley
United States
yeah...WOW...that's where I am at.

Todd
12 years ago
chris1970
United States
Seems like my #129 was on the mark well before the current 1st place ranking with the basic font and the blue/green gradient on the field of black. I'm not saying it's a copy (because it isn't at all), just wondering if they saw my #129 which seems to possess the same attributes...was hoping maybe they could have provided feedback since it seems close to what they like??
12 years ago
Todd Muffley
United States
client ranking today...hold please.

todd
12 years ago
I create, too
Greece
Your client is heading towards proposals that use black as a basic background color, for a Spa and Fitness "green" facility that promotes renewable energy company, under the name Pure ?

The client is not always right...^^
12 years ago