I love the movement that the gold logos provide. I would like to see them be a little less prominent compared the the word pure9. Also I would like to see the color/font be played with so it pops as well. I like the you were abstract in the gold logos and would even say be more so with entry #13...it looks a little close to Lululemon. Could try adding turquoise into #11 and making the inside of the gold logo more complex a touch?