The original logomark is supposed to be representative of both a flame and liquid drop and was placed over the u as the negative space discretely suggests an ecig (far too many ecig companies drawing an ecig out of letters and thats just too blunt)
Hello! Here are some hints for getting the most out of your contest as it progresses:
~~ Ranking designs regularly will encourage participation and keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you will see. ~~ Designers are not offended by "Not Interested". ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monetary means of showing appreciation for the Designers' hard work. ~~ Designers earn points for designs ranked 1st - 10th. We like to earn points. ~~ After your contest closed it will enter a Judging phase. You can re-rank designs while in Judging. ~~ While in Judging, the designer ranked in first place can submit revisions.