What We Do
Low cost medical consultation and diagnostic test service (imaging and clinical analysis) provided by specialized physicians. Our target market is middle-low income market and 70% of our customers are women.
Our brand provides convenience and value as we are a one stop shop for patients because we integrate medical consultation, diagnostic and treatment all in one place.
Light Blue is commonly associated to private healthcare in Mexico.
Mexico´s biggest public healthcare service provider (IMSS -www.imss.gob.mx) uses green on its logo and low income people that seek healthcare through that provider may relate green with health care.
Other colors that could be interesting to use are gray and white.
Our Ideas and Additional Information:
We want to transmit in an easy to remind logo quality in medical services and our differentiator which focuses on the concept of one stop shop where patients find not only the medical consultation but the diagnostics and treatment that patients need for integral care.
Most private primary care physicians don't integrate within their practice diagnostics such as clinical analysis and ultrasound. We want customers to solve all those things within the same point of care and at a lower average price. For your reference a medical consultation in Punto Clinico costs $399 mexican pesos ($21 USD).