Slogan

It's America's Mattress / Feels like sleeping on a cloud / America's Most Comfortable Mattress

What We Do

Puffy is an online bed in a box brand. We've positioned our mattresses as luxury products for every American.

Industry

Color Preferences

Blue is what we currently use in our logo (cloud vector) along with gray for the Puffy text. For the most part, we would want to keep the Blue cloud but are open to something other than gray for the text.

Our Ideas and Additional Information:

1. Our current logo (and concept logos) are often categorized as "cute". This is a positive reference as our customer base is primarily women. What could be played with is incorporating more of a luxury feel to the logo. It should be noted that we wouldn't want to sacrifice clarity of message (for example, italic text can be more luxurious but is also not as eligible)

2. Our current logo is vertically oriented, with the cloud resting above the text "Puffy". This has made placement on site difficult due to vertical constraints. We would want to move in a direction where the logo is more horizontally oriented (cloud next to Puffy rather than above?).