PT Salam Pacific Indonesia Lines Logo Design Contest

PT Salam Pacific Indonesia Lines has selected their winning logo design.

For $475 they received 166 designs from 34 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
marketing@spil
Indonesia

What We Do

We are PT Salam Pacific Indonesia Lines (SPIL) a largest shipping and logistics company in Indonesia who operate more than 60 big vessels and 38 branches
across Indonesian archipelago since 1970. We would like to revamp our company logo to represent our current situation.
Some of the guideline we can give as a guidance to develop the logo are:

- This logo should easily recognize and reflecting the business (shipping container and logistics)

- Looks modern, simple, progressive, out of the box, easy to approach and trusted

- Color code : Main color is green, the rest are free..."NO all kind of BLUE, YELLOW and ORANGE"

- Logo will be treat as a mother brand logo and should be easy to combine for sister company/division with hybrid concept without changing the mother brand

Our target customers

1. Corporate/industry/FMCG (30%)
2. Forwarder/Logistics company (60%)
3. Trader/personal (10%)
- Male 70%, Female 30%
- Age 25 - 65 including millennial for sure
- Big city and all area in Indonesia islands

Industry

Manufacturing & Wholesale

Color Preferences

Green, Red, Black, White, Grey

Our Ideas and Additional Information:

- This logo should easily recognize and reflecting the business (shipping container and logistics)

- Looks modern, simple, progressive, out of the box, easy to approach and trusted

- Color code : Main color is green, the rest are free..."NO all kind of BLUE, YELLOW and ORANGE"

- Logo will be treat as a mother brand logo and should be easy to combine for sister company/division with hybrid concept without changing the mother brand

Themes

Masculine
Simple
Luxury
Modern
Refined
Adventure

Style Inspiration

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