We'd like the logo to have a caricature and the word "Psycho" in large text and the word "Skate" below in smaller text.
Here's a web page with some images that align with the Psycho Skate theme:
We're thinking that the evil clown theme might work well with our brand but definitely open to suggestions.
The logo is representing a brand that is fresh, alternative and cool. It definitely can't be childish or tacky.
The logo will be going on skateboard decks as well as web pages etc. We're expecting that there'll probably be multiple colours in there but it's probably best to avoid designs that have a huge range of colours in the same design.