Psycho Skate Logo Design Contest

Psycho Skate has selected their winning logo design.

For $250 they received 156 designs from 34 different designers from around the world.
Contest
Logo Design Brief Hide
Psycho Skate
Australia

What We Do

Psycho Skate is a new skateboard brand.

Industry

Sport

Top Three Things to Communicate

#1 - edgy and cool.
#2 - alternative. fun.
#3 - professional

Our Target Audience:

Most of our customers are kids, teens and young adults. Also, parents buying skateboards and we have many customers in the 30-35 year age group.

Color Preferences

We're open to suggestions here. We're expecting to see some black and white in there and possibly red, green or purple.

Our Ideas and Additional Information:

We'd like the logo to have a caricature and the word "Psycho" in large text and the word "Skate" below in smaller text.

Here's a web page with some images that align with the Psycho Skate theme:
http://www.skateboardexpress.com.au/psycho-images.html
We're thinking that the evil clown theme might work well with our brand but definitely open to suggestions.

The logo is representing a brand that is fresh, alternative and cool. It definitely can't be childish or tacky.
The logo will be going on skateboard decks as well as web pages etc. We're expecting that there'll probably be multiple colours in there but it's probably best to avoid designs that have a huge range of colours in the same design.

Themes

Masculine
Playful
Modern
Raw
Exotic
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

Psycho Skate
Australia
Thanks for sent in logos heres some reference below
#1 The evil psycho clown thing is getting better some red Ok maybe cross between evil clown/skull conscept ?
#2 The letters such as the o dripping works
#3 Less colour needs more evil psycho look
#4 style of writing OK needs character to go with
#5 Stryle fair although hard to read
#8 Maybe needs the black background in shape of psycho clown or character
#9 Clown a bit to kiddish Im going more for older teens to mid 30 s age
#10 writing style fair
12 years ago
chris1970
United States
Yep, the clown skulls ( #26 and others ) are bad-ass.
12 years ago
charcoal
New Zealand
nice jecrt
12 years ago
Josh
United States
Thanks guys!
12 years ago
chris1970
United States
There are some seriously funny and GREAT entries in this contest. Keep it coming, guys and girls!! You're all making this contest great fun
12 years ago
chris1970
United States
....and some downright GREAT and scary! I know I'm not going to be looking at a clown any time soon.
12 years ago
Josh
United States
ImageNow - are you seriously entering #53 as your own idea??
12 years ago
ImageNow
Italy
Jecrt - Yes. What's wrong whit it?
12 years ago
Becky
United States
Gacy anyone? ;-)
12 years ago
jdmerlin
United States
this was a fun creative one...for sure.
12 years ago
chris1970
United States
I agree, jecrt. Image Now...you are too close to jecrt's original idea, in my opinion. Back to the drawing board.
12 years ago
chris1970
United States
GACY indeed.
12 years ago
Psycho Skate
Australia
Thanks For all the designs There where a lot of interesting new consepts that have come up in the last 24 hrs and the top 6 are very close Comlab 01 and Cristianci have come up with something completely different to my evil clown concept but I like the looks of the overall designs and something works with them Thanks John
12 years ago
chris1970
United States
Good stuff
12 years ago
charcoal
New Zealand
I'm loving that mohawk CRC
12 years ago
Psycho Skate
Australia
#75 Thanks This is probably the best style for a logo as it is not overtaken by the clown/skull
#50 This is still growing on me it is clean looking and using the o as character works , it probably needs some tweaking to look more psycho/evil
#64 your a favourite with the kids but I feel its a bit too busy if you know what I meen but Im warming to it
Thanks Everybody for all your Effort keep it coming
12 years ago
jdmerlin
United States
#83 is my fav...if I were a judge and couldn't vote for myself lol
12 years ago
ImageNow
Italy
I like #72 and #73 very clean layout and nice font :D
12 years ago
Psycho Skate
Australia
I have changed the top placings around as being a logo and being printed onto skateboards I am concerned some of the more complex , busy and colourful logos will have trouble blending into the graphics
I have had a lot of people check out the logos and all have said how good they are and what a good system but they have all had different opinions on what they prefer so it is hard to pick
#50 I like this because it is a clean sharp simple look so will be able to fit into most graphics . The o at the end of Psycho needs to be more noticeable and a bit more evil looking and maybe in a different colour as in #82
#75 Any more variations of evil clown
#87 probably better without splatter as it may not blend with boards background , A lot of people like your style of writing in #13 would this work with clown ? #13 is growing on me
#83 Good style can the clown be clearer
#82 Once again very clean sharp looking and character getting more psycho
#30 can you make bigger and more splatter
Thanks John
12 years ago
zero5150
United States
Is it Psych skate or Psycho skate? little confused
12 years ago
Psycho Skate
Australia
#75 charcoal Any variations to this ? clown writing etc Thanks John and yes its Psycho
12 years ago
Psycho Skate
Australia
Cristianci I keep getting people say that they can only read Psych as the O in Psycho is to hidden ,I need the O to be easier to read or I wont be able to use Thanks John
12 years ago
crcdesigns
United States
Thanks Charcoal! It's very psychobilly!
12 years ago
bluejet
Australia
eyefibre has the scariest clown, nice design cristianci!
I ran out of time on this one,
Anyone remember Vision had a deck called psycho stix.

Charcoal has rollerblades! :D
12 years ago
Psycho Skate
Australia
Hi Thanks everyone for all the input theres been some weird and interesting designes come out and thanks for all the skull and clown type characters but I guess I still have to go with something that can fit onto any background graphics on a skatebaord so I still have cristianci at No 1 because they are so clear and can fit into most backgronds . I still have concerns that it looks like Psych is the brand name so I am still not 100% so I need some variations , maybe Character in top of "P" so Psycho is more readable ?
jecrt thanks for all the effort but there is still something in character that is not grabbing me, hard to say just what but more sharper/cleaner image? hard to explain?
#75 charcoal still close but I get more positive input for cristianci images but my kids still have you No1
#97 illumina I would love to use this as Design for Skateboard but to busy for main logo
Thanks John
12 years ago
illumina
United States
congrats cristianci, really nice design :) thanks for considering mine Psycho Skate, it was actually wonderful to have a contest thats so different from the usual corporate image :)
12 years ago
chris1970
United States
Yeah, this was a fun contest to watch....all designers were great!!
12 years ago
Becky
United States
Awesome guys...I've been having nightmares! Remember Stephen King's "IT" ??? I HATE clowns! This was definitely fun to work on...had to really "go for blood" teehee!
12 years ago