What We Do
Chartered ex racing maxi yachts running backpacker style adventure tours around the whitsunday islands
Top Three Things to Communicate
#1 - Appeal to demographic, modern, trendy
#2 - Sailing related
#3 - Professional
Our Target Audience:
18 to 30 year old travellers from all over the world. Adventure style but for anyone. Must do experience
Small amount to zero colour, can have opposing black/white. Needs to be able to be used on photos and various different colours.
Our Ideas and Additional Information:
Would like the Logo and the text to be seperate so we can use it in varying ways. The key brand name is Prosail so that is what we would like to push but Whitsundays is our area of operation and it is a well know name globally. The design we have been leaning towards incorporates a compass and possibly sails as well. Would definitely like a compass in there though. Would like to print logo/brand on merchandise so can draw inspiration from modern branding.