Our Ideas and Additional Information:
Target audience is Small business owner-operators and those operating a discrete business unit in a larger company.
Often hands on rather than highly educated people. Time poor. Short attention span. All ages, gender. World wide coverage. More entrepreneurial than those that are employees.
Design thoughts: Rectangular rather than square or round. Possibly dropped "P" on Profit and "Y" on Savvy and tag line under rest of word. Conveys simple to use, power, relIability, safety, experience.