What We Do
The brand is for a YouTube channel which will be reviewing motorcycles and motorcycle events. Chicken strips are slang for the part of the unused tire on motorcycles when riders do not lean the bike over very far. Some motorcyclists say that this means that you are 'chicken', but I'll wear it as a badge of honor that I am being safe. The 'Professor' part comes from me being a professor. Our target users are primarily males from age 18-60 who are motorcyclists of all types.
I kind of like orange, since my motorcycle is orange, and this is associated with energy, which goes well with motorcycling. I also like the idea of a little blue, since those are the colors of my university. So, a mix of orange and blue would be great.