Slogan
Media and Strategy can be more of a "byline." I'd like "Prism" to be the focal point with the other words worked in on a smaller scale.
What We Do
Prism is a media strategy and production company specializing in digital story telling. We write and produce podcasts, web videos, internal communications for businesses, and more. Think of it as a brand strategy and ad agency for small to mid sized businesses who can't afford to hire a large ad agency on retainer.
Color Preferences
Dark grey/black, white, and then for pop a bright yellow.
Our Ideas & Additional Information
I was hoping to make sure the logo can be translated to black background as well as white background just for printing, website, etc. So simplicity and versatility is valued. As far as ideas for design, I'd like the logo to be geometric (possibly contain prism shapes but not 100% required). I'm going for a refined, thought out look with a pop of personality. I'd also like the logo to be able to be pulled apart from the text part in case I ever want to have just the shape on a polo shirt, hat, etc with no words. Maybe the light coming from the prism could somehow illuminate the words? I've done logo tournament before and the designers are awesome once they know the purpose of the company so I'm almost hesitant to provide too much direction as I'd like to see how the concept inspires their ideas..