Top Three Things to Communicate
#1 - Primitive, back to the basics, no fancy equipment
#2 - Communal. Tribal. Being stronger together through support.
#3 - Fun, playful, unstructured learning.
Our Ideas and Additional Information:
I like the idea of a simple depiction of a caveman you'd find on a wall, with a spear triumphantly held in the air, fire in his heart, wild hair. A focus, committed, confident stance. Simple. The lettering clean, classic, and simple.