Primitive Fitness Logo Design Contest

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Primitive Fitness has selected their winning logo design.

For $475 they received 73 designs from 23 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
MVG
United States

Slogan

Fighting 30,000 Years of Evolution

What We Do

We are an outdoor fitness facility designed to make working out fun again. To get people dirty and fit through play and functional movements. We want to get out of the traditional gyms and back outside.

Industry

Sport

Top Three Things to Communicate

#1 - Primitive, back to the basics, no fancy equipment
#2 - Communal. Tribal. Being stronger together through support.
#3 - Fun, playful, unstructured learning.

Our Target Audience:

Our target audience is people who are looking to get fit through a communal experience; a tribe. People who are training for obstacle races like Spartan Race or Tough Mudders would really love this concept.

Color Preferences

Red, Blue, White, Grey

Our Ideas and Additional Information:

I like the idea of a simple depiction of a caveman you'd find on a wall, with a spear triumphantly held in the air, fire in his heart, wild hair. A focus, committed, confident stance. Simple. The lettering clean, classic, and simple.

Themes

Masculine
Simple
Necessity
Classic
Raw
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

Ivan F
Canada
Hi All,

The winner has been chosen based on client rank.
3 years ago