Blue is professional, but it doesn't have to be blue. Just has to express professionalism, reliability, medical (but not clinical or boring), trustworthy, clean, etc. Can be multiple colors so long as it remains clean looking.
Our Ideas and Additional Information:
We need something that expresses medical professionalism but is approachable. Something that fits in the medical world, but doesn't blend in with every other medical logo. A modern, clean, and reliable vibe. Visually, I'd prefer it sit horizontally but not married to that. Either an abstract design or an artistic object that fits into the medical realm in addition to the name could be nice too but it's not required.