I would agree with that. I like the silhouette aspect and the activity of the characters, however, the first figure looks to be literally holding a soft drink of some sort (just my initial impression) and the other shapes besides the humanoid figures come off as too amorphous (at one point I thought it was a bunch of surfers, skiers, or snowboarders). The name is centered and draws attention, although I would like to see a stronger font. I think more color and ruggedness would be a prudent addition.
I like the background, rugged font, and transitional color in #71. Do you have any ideas for exhibiting the fruits, nuts, and protein in a different manner? I like the activity of your characters, however, the food is a bit too amorphous for me.
Chris, My concept with the figures running and no nuts etc. was the Primal Packs gave them the energy they needed to hunt. The nuts, berries and other items would be added to individual packaging later. Just a thought.
I like the simplicity of #71 after I understood what the characters were doing, however, I would make the slogan red as in #81 & #82 and if you could put the Rx'D in Rx'd (lower case) that would be great to see.