What We Do
Target: Male and female 27-50 years old.
Important: The logo is for a new e-commerce company. We need a powerful graphic logo for our Website, Packaging and Print Materials.
Rational: Presanella is a mountain in the north of Italy. We see a mountain as an icon of success. A way to reach your goals.
Category: Gourmet Pastry and Bakery.
Products: Stroopwafels, Croissants, Chocolate bars, madeleines.
Income; Our products range cost will be between 2.50 USD to 5.50 USD to the final consumer.
Lifestyle: People who loves gourmet products, be innovative and open for new flavors (specially European items).
Main idea: Create delicious moments of joy. Using a modern brand for a company that you could trust and bring innovation.
Iconic symbols: Triangles abstraction as mountains. Could be as part of the logo or textures with an application of it. Think in nordic design, colors, lines with a free spirit. (Attached you will find a reference).
Location: Mexico and Worldwide.
Indirect Competition: Pastry and bakery e-commerce businesses.
Brown, orange - Purple, blue, red.