Premier Health Plans Inc. Logo Design Contest

Premier Health Plans Inc. has selected their winning logo design.

For $350 they received 244 designs from 32 different designers from around the world.
Contest
Logo Design Brief
Hide
binaryfusion
United States

Slogan

Because We Care

What We Do

We sell health insurance primarily to people who have pre-existing conditions, which has made it very hard for them to get health insurance in the past.

Industry

Insurance

Top Three Things to Communicate

#1 - We are here to help, even when no one else can
#2 - Corporate / Professional Presence
#3 - Trust

Our Target Audience:

Anyone looking for health insurance, especially those who have been turned down elsewhere.

Color Preferences

Perhaps a combination of Blue/Yellow or Blue/Orange or Green/Purple (http://www.rockwellnutrition.com/assets/images/RNcombanner.jpg) - or really anything that would instill trust and professionalism. Feel free to use your own direction as I am not the expert :)

Our Ideas and Additional Information:

The Inc I would say is optional as I believe it is not best practices to include the Inc. in a logo. Overall as designers I trust your judgment for direction on what would look best for a health insurance company. I am thinking a thin sharp, elegant font for the main text, the tag line a light cursive font. I would like to see some type of graphical symbol, perhaps with some type of smooth vector curves that could somehow enhance / relate to the edges of the P's, this is only an idea, feel free to use any type of symbol(s) you think would be best.

Themes

Serious
Masculine
Simple
Necessity
Economical
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
1st

Withdrawn

2nd
3rd

Withdrawn

4th
5th

Withdrawn

6th

Withdrawn

7th
8th

Withdrawn

9th
10th

Withdrawn

New
New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New
New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New
1 2 3 4 5 6

Discussion

Discussion

binaryfusion
United States
#1 has a cool concept with the plus sign, maybe try without the Inc, and restructured as mentioned below.

#2 I like the concept but as this logo will be primarily used on a more simplistic website, I'm not sure if it will fit the interface style.

I appreciate the efforts and you have helped me in further defining what may be best for this logo.

Please view the structure of this logo >> http://tinyurl.com/kjm5sy - symbol 'floated left' with text aligned left.

The final logo will be primarily used on a website similar to http://www.americashealthbrokers.com/about.php so keep in mind what logo may look best on this type of layout.

I look forward to seeing more logos.

Thanks again!
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

13 years ago
binaryfusion
United States
Thanks for the design submissions so far. They all seem to have a bubbly type of look.

What I am looking for you could say is more crisp / modern / high end / techy.
13 years ago
binaryfusion
United States
I have updated the design brief, this may help with better direction for what I am looking for.

Thanks again everyone!
13 years ago
binaryfusion
United States
We really like the colors / styles / layout of #34, the symbol is very clean, thin and smooth. We also like the fonts and colors on #44. I believe either of these with a different symbol is what I am looking for specifically.
13 years ago
binaryfusion
United States
Thanks everyone for your submissions, due to the over whelming amounts of entries I had to really stick to the ones we like best so far.

It has become clear, that a simple elegant logo is what we want but it must have a corporate professional feel.
13 years ago
Furyan
Armenia
Dear Contest Holder, please rate all Entries.

thanks and respect.
Furyan
13 years ago
binaryfusion
United States
We like the top ranked logos as listed above and have requested slight variations to help our final decision.

I know this is not the easiest logo to design for and I really appreciate everyone' efforts. Unfortunately there is only one winner, which as of now is left in the current top 10.

Thanks again and if I moved all of your logos to the non-interesting I apologize as it became hard to keep track of all the entries.

Thanks again!
13 years ago