We sell health insurance primarily to people who have pre-existing conditions, which has made it very hard for them to get health insurance in the past.
Industry
Insurance
Top Three Things to Communicate
#1 - We are here to help, even when no one else can
#2 - Corporate / Professional Presence
#3 - Trust
Our Target Audience:
Anyone looking for health insurance, especially those who have been turned down elsewhere.
Color Preferences
Perhaps a combination of Blue/Yellow or Blue/Orange or Green/Purple (http://www.rockwellnutrition.com/assets/images/RNcombanner.jpg) - or really anything that would instill trust and professionalism. Feel free to use your own direction as I am not the expert :)
Our Ideas and Additional Information:
The Inc I would say is optional as I believe it is not best practices to include the Inc. in a logo. Overall as designers I trust your judgment for direction on what would look best for a health insurance company. I am thinking a thin sharp, elegant font for the main text, the tag line a light cursive font. I would like to see some type of graphical symbol, perhaps with some type of smooth vector curves that could somehow enhance / relate to the edges of the P's, this is only an idea, feel free to use any type of symbol(s) you think would be best.
Themes
Serious
Masculine
Simple
Necessity
Economical
Elegant
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Hello! Here are some hints for getting the most out of your contest:
~~ Rank designs daily -- this will encourage more participation. ~~ Ranking designs daily will also keep your contest from getting cluttered. ~~ The more feedback you provide, the better results you are going to see. ~~ Designers are not offended by "Not Interested" ~~ Over-use of "Not Interested" discourages participation. ~~ Ranking is a non-monitary means of showing apprecaition for designers hard work. ~~ Designers earn points for ranked designs. We like to earn points.
1st place - 50 points 2nd place - 20 points 3rd place - 10 points 4-6th place - 5 points 7-10 place - 3 points 10th on - 1 point
We really like the colors / styles / layout of #34, the symbol is very clean, thin and smooth. We also like the fonts and colors on #44. I believe either of these with a different symbol is what I am looking for specifically.
We like the top ranked logos as listed above and have requested slight variations to help our final decision.
I know this is not the easiest logo to design for and I really appreciate everyone' efforts. Unfortunately there is only one winner, which as of now is left in the current top 10.
Thanks again and if I moved all of your logos to the non-interesting I apologize as it became hard to keep track of all the entries.
