Color Preferences
Colours – see attached our other logo brands all under the Arconn Group, so you don’t use the same colours such as blue and orange, yellow and beige, green and black. The colour should be strong, rather than pale, weak and light. More masculine, rather than feminine. Open to colour suggestions and options. Perhaps red but not fire engine or Mcdonalds red? I don’t want too many colours in the logo making it look like a rainbow or too colourful.
Our Ideas & Additional Information
Practiserv provides a complete holistic solution to healthcare practice professionals who need ongoing repairs and maintenance. We offer our clients the support they need to keep their practice environments looking like new every day.
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With only one phone call, we offer our clients access to a dedicated team of professional trades that specialise in practice environments. No job is too small. These trades include plumbers, electricians, carpenters, plasterers, glaziers, joiners and cleaners, managed by a team of experienced project managers who work with you and your team.
We have a maintenance care program which has been carefully put together to give you peace of mind that your practice is cared for 24/7 all year round. This care program is a security blanket to ensure that your uptime for your practice is maximised so you can get on with your business. And if something goes wrong unexpectedly, our hotline is only one call away.
We really do understand how a practice space is used and how busy it can be, because our sister companies actually design and build them. So we can add value and expertise in these areas to your business. We can work with you to identify high traffic areas, what legal and statutory requirements you may have in relation to your machinery and tools of trade and what obligations you may need to follow to keep your patients safe.
The impact that a well maintained and appealing practice can have to your patients is substantial. In the eyes of your patients, they will feel more comfortable, relaxed and more likely to accept your medical advice and proposals.
Practiserv can also work on small renovations within your practice if you feel you would like to upgrade your existing facilities. Our internal trade teams can quote on any project small or large and are experienced in the healthcare industry. Practiserv is part of the Arconn Group, so you can be rest assured that you are in good hands.
Practiserv – Repairs. Maintenance. Support.
The Practiserv brand sits under a corporate brand called the Arconn Group. Practiserv targets those healthcare practitioners that need repairs, maintenance, support and smaller renovations.
FYI (The Arconn Group is an Australian owned global full service design, project management and construction fit-out company. We bring to life and maintain medical practice environments that have been created to engage, empower and inspire people).
The Practiserv logo needs to be simple yet masculine (not macho) (please include the really simple positioning line Repairs. Maintenance. Support.). We need to appear affordable to our target market, yet professional and trustworthy. Not cheap and nasty or a budget brand either. Not a high end brand logo that makes us look too expensive. We need to portray that we are experts in our field in the healthcare industry and the logo should reflect this.
We would like a symbol with the logo that represents our really simple and obvious positioning line – REPAIRS, MAINTENANCE. SUPPORT. The symbol should not be obvious such as a hospital cross symbol but something unique (one of a kind) that could be recognisable as being part of the healthcare industry. Basically, Practiserv is a group of trades working together under a range of supervisors managing dental / doctor practices and medical centres. So we don’t need the logo to be a flashy brand but down to earth and over time, easily recognisable as the business to call if you need to sort out anything within your practice.
If I was to print a brochure, it would be probably be on recycled paper. The logo should also be easily converted to a white reverse out option on a solid background when required.
Perhaps later as the brand evolves, I envisage symbols for each of our service offerings within the Practiserv brand such as plumbing, electrical etc… I also want to be able to use the symbol in the logo as a creative element throughout its brand dna.
Logo's attached for our other brands and umbrella company.