Power PlantLogo Design Contest
Logo Design Contest
Contests / Power Plant
$275
Prize Package
249
Logos
Selection
is overdue
Inactive
Client
Contest Progress
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Logo Design Brief
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Client
What We Do
The Power Plant is a smoothie truck in Los Angeles specializing in plant-based, superfood-rich smoothies made from real fresh fruit. The brand emphasizes health and wellness, distinguishing itself from cheaper, tackier smoothie places that don't use real ingredients. Our target market is individuals in the Los Angeles area looking for convenient, real-ingredient smoothies. These individuals are willing to pay more for the smoothie because they know the ingredients are premium, and the vibe of the truck and entire experience is high-class and natural.
You might find our smoothie truck at a farmers market, at the end of a big 5k race, or outside a busy LA gym.
You might find our smoothie truck at a farmers market, at the end of a big 5k race, or outside a busy LA gym.
Industry
Color Preferences
We want the colors to reflect a refined, high-class, real food experience. Our main colors are emerald green, like in an emerald vase, and white. We are thinking somewhere around HEX: #015d46
Our Ideas & Additional Information
We have drawn up what we want our logo to look like, but we need help actualizing it. We want it to say "Power Plant" with a coconut between the two words. We want the coconut to look like it is being cracked down the middle, and the crack to be the shape of a lightning bolt. Like a lightning bolt came down and cracked the coconut, and the shape of the crack is a lightning rod hole. This emphasizes how we use real fruit (coconut) and how each smoothie is health-forward (power in the lightning bolt). We want it to look simple, high-class, and modern.
The lightning rod crack should not extend past the coconut, it should only be a crack on its side.
Maybe the coconut also has some of its cracked pieces next to it, but this is not necessary, thank you!
We have included photos of what kind of font we like, though we don't know exactly what this font is called. It is simple, elegant, but not too boring of a font. We like fonts IM FELL DW Pica, Harman, Cubano Regular.
Our inspiration is Holey Grail donuts. We like the font they use and the simplicity, though we are unsure what the font is called.
Thank you!
The lightning rod crack should not extend past the coconut, it should only be a crack on its side.
Maybe the coconut also has some of its cracked pieces next to it, but this is not necessary, thank you!
We have included photos of what kind of font we like, though we don't know exactly what this font is called. It is simple, elegant, but not too boring of a font. We like fonts IM FELL DW Pica, Harman, Cubano Regular.
Our inspiration is Holey Grail donuts. We like the font they use and the simplicity, though we are unsure what the font is called.
Thank you!