What We Do
Online maternity clothing rental, specifically for events (cocktail, black tie, and baby shower dresses). Think Rent the Runway, but for maternity (Note, we are not looking for a logo that looks like Rent the Runway, that is just our business model).
Top Three Things to Communicate
#1 - Fashionable
#2 - High-end
#3 - Sophistication
Our Target Audience:
Stylish expectant mothers. Bachelor's degree or higher. Age 24-44. Middle/upper middle/upper class. She is interested in fashion and and appreciates quality, be it a high-end label or an up and coming designer. Her style may be classic, on-trend, or unique, but whatever it is, the way she dresses is important to her. She does not want to sacrifice style just because she is pregnant. She is feminine, but not necessarily girly.
Black, white, grey, red (we had previously used gold, but seeing the shades available, we are now thinking red). However, we are still open to suggestion.
Our Ideas and Additional Information:
Simple, clean, stylish and sophisticated. We generally want to avoid using the pregnant belly in the logo (silhouette or otherwise), though if done subtly and/or in a way that fits our target audience, it might work. Nothing sappy or "mother earth," the main product is on-trend clothing.