Slogan
"Where Pop Culture Lives" or "The Home of Pop Culture" (which do you like better?)
What We Do
POP Creations produces entertainment-IP-related home decor such as wall art, storage products, floor coverings, and other items. We produce under license from Disney, Warner Bros (Batman Joker, Harry Potter), NBCUniversal (Shrek, Minions), Hello Kitty, Anime, Star Wars, Marvel, Sonic the Hedgehog, and other Entertainment companies. We target our product to Pop culture fans, not necessarily for kids. Adult fans/nerds/geeks. So the name of our company is POP Creations. We like the latest logo redesigns for the major tech companies like microsoft, spotify, google, pinterest, airbnb. They have an icon along with a san serif basic font. no gradients, looks very flat. a double meaning to the icon would be very cool. Our current logo is centered around an upside-down triangle so it would be cool to keep that, but NOT necessary. We don't want anything too specific to comic books like word bubble or such as we also make Disney Princess, WWE Wrestling, Winnie the Pooh and other entertainment related intellectual property.
Color Preferences
One or more bright colors. Refer to AirBNB, Google, Microsoft, Spotify logos.
Could be many colors if executed right like Google, Slack, Microsoft. Could be one dominant color like Pinterest, Airbnb.
If choosing multiple colors that are not all the colors, Don't mix yellows oranges, reds, and pinks together. Don't mix purple with red, yellow or orange.
Don't make it look like a law firm, don't make it it a bland color mixed with grey. You have to negotiate the fine line between fun and not making it childish.
name of the company should not be in black.
main logo should be rectangular wide, but there should be an easy way to still make it attractive if we move the letters around to make it more square in shape for certain areas we need to print it square
Everything should be designed in CMYK, as we will be using it primarily in print
Our Ideas & Additional Information
it should be like the new tech logo redesigns, but it can be a little less simple than those. Just a little. It should have an icon on the left. it would be great if that icon somehow conveys pop culture or has some hidden meaning to it. then the company name POP Creations on the right in a 90% clean easy-to-read font. the font can have a little flair on one or 2 letters. but minor flair to give a little personality but not make it harder to read or make it busy or take too much attention. see some of these fonts attached. Overall: mostly clean with a little bit of Pop.
I uploaded as a reference our current logo. hard to read, loses detail when printed small. no good for us anymore