Plum Flower Logo Design Contest

Plum Flower has selected their winning logo design.

For $300 they received 578 designs from 92 different designers from around the world.
Contest
Logo Design Brief
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thkelly
United States

What We Do

Plum Flower is an outdoor clothing company that produces great-looking high-performance outer and activewear for women.

Industry

Sport

Top Three Things to Communicate

#1 - Modern yet timeless Style
#2 - Power/Strength
#3 - simplicity

Our Target Audience:

Athletic women and girls who like to look as good as they perform in their given sports. The Plum Flower (or ? ? - "meihua" in Mandarin) blossoms during winter, and in Chinese culture it represents the spirit of striving to prosper regardless of the most unfavourable environment. It shows bravery and strong survival capabilities through hardship.

Color Preferences

Well, the name is "Plum Flower", so we should probably consider a color(s) that represent the plum blossum/flower.

Our Ideas and Additional Information:

There is a martial arts throwing star called a plum flower. the shape is kind of cool. See it here at: http://www.wu-hai-lung.ws/plum_flower.jpg

There are also "gentler" interpretations of this shape, a rounded, five-point star if you will.

Also, the chinese characters for plum flower (? ? - "meihua") are pretty cool, too.

Themes

Feminine
Simple
Colorful
Subtle
Quiet
Necessity
Modern
Refined
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

thkelly
United States
Hi all:

First of all, thank you all for such great work. It has been a lot of fun watching your work come through, and quite honestly we're thrilled with just about everything we've seen. It is also incredible to see work from around the world!

That said, we've decided on a few things, and would like to share some of our thoughts on elements where we remain undecided. First the things we like:

In general, we like a simple san serif font (entries #27, #157, #28 for example) with the words plumflower run together. Lowercase feels best to us. We also like how a variation in color and/or weight (entries #200, #113, or #78 for example) help separate the two words. We have a slight preference in both color and weight right now since there will probably be one color and embroidery applications as well. Of the colors themselves, we like the mixture of shades of purples and grays featured in our top ten picks.

Where we still need help is with the design and placement of the flower. Our favorite placements are ranked 1, 2 and 3 - #27 (centered above, #157 (as the "o" in flower), and #200 (the "l" in plum as the stem. We like all three very much at this point.

Perhaps the more difficult decision we face is the design of the flower itself. We are leaning toward something simple and graphic - an important application will be embroidery - think the Nike swoosh or the North Face rainbow or the upside down horseshoe thingy for lululemon. We also are intrigued with the juxtaposition of the beauty of the flower with the edge of the throwing star - it's a nice metaphor for the clothing itself - it's going to look great and perform even better.

We saw many that we like, in particular #180, #160, #59, #45, #194, #189. That said, some of simpler designs feel a tad too young - like something for a little girl - we will be making clothes for all ages. The designs with 5 petals seem to feel the best and will work well with embroidery.

Thanks again for all of your work - you've made it very difficult to choose (too many good choices!) and we're looking forward to the last couple of days.

--The plumflower folk
13 years ago
451 entries - shows to go ya what interest a good name generate!
13 years ago