Hello!
It was very important for me, as both a designer and viewer, to make sure "BEAUTY SIMPLIFIED" was readable even at small sizes. As with...when it's on a business card, on an envelope, on letterhead, on a key chain, printed small on a post card, et cetera. :)
And, one other aspect of this design that I wanted to make sure worked well for you: that when "PLASTIMEA" was viewed by anyone, it didn't look fractured...that it looked cohesive. :) That is important to me. Granted, the two different parts of this identity are meant to stand out from each other, to emphasize different aspects of your business. But, as much as they stand out, I believe you would like folks to remember your name, no? So, I attempted to achieve both objectives (two halves standing out, but also one cohesive word) for your business. :)
Contact me with any requests or questions. I have 13 years design experience, and would love to make any revisions you require. Have a great night!
Regards,
Jennifer1