We serve farmers and rurbanites (rural commuters) and the communities that support them.
Industry
Religious
Top Three Things to Communicate
#1 - Rural
#2 - Energetic
#3 - Growing
Our Target Audience:
Our target audience are families between the ages of 25 and 40 with children. They are either farming families, or rural residents that commute to nearby Wichita, Kansas and work in either medical or aviation industries. Rural isn't what it used to be, they have satellite, DSL, and are at the malls every weekend. They are conservative in spending and politics. Though everything about our community says "just getting by" they have tastes and passions that want to break out and make a difference. Our church is ambitious and wants to be a model for other ministries of similar setting.
Color Preferences
FLEXIBLE!!!
We want to see your concepts most.
Consider (but you're not bound) earth tones like green and brown...2 of our 3 buildings are green, 1 is brown rock. Our landscape is brown in the winter (nothing but soil) and green in the spring gold in the harvest.
Our Ideas and Additional Information:
First and foremost we want an extractable trademark.
Ours is a farming community.
I want a trademark more than anything else. I would prefer something that is cheap to put onto sign lightboxes, print, embroider, etc. As much as I like 4 color process, I want the logo to look great in cheap screenprints and b&w xerox prints. BUT don't let that stifle your creativity...if you can knock my socks off with a 4-color process design, I'd rather pay the premium on printing to have the logo of our dreams...
While I like the amazon.com concept the best up above, I have 2 signing fixtures that are round, 1 square, and 1 rectangle. An emblem to fill the round ones or at least a trademark to put on them is great.
Our name is Plains Church but it's OK to say PlainsChurch and subtly add the .org in homage to our website that doesn't exist yet.
In fact, incorporating our website (plainschurch.org) is a plus.
#1 is definitely on the right path. the shade of green needs to change...less like pea green and more like the green in #14 ...like grass. I like the contemporary nature of #1's graphic, as well as the style of wheat head.
Overall, the greens are a bit too yellow or lime-like to me. A darker green (not necessarily forest but true green as you would see in an 8 color Crayola box) is perferred.
I like the creativity of #26 and #41 in that they go off the beaten path with graphics. #26 is almost freehand...I really like that. #41 is a rural interpretation of a cross...that's a cool path that we'd like to see more of
If you feel constrained by my brief, let's see your artistic impression of the name "PlainsChurch"...as you would draw it if you created the brief yourselves.
Why I like #123 - The concept is simple and yet says a mouthful...it truly "reflects" our focus-the fields of Kansas. It communicates refreshing, outpouring, thirst-quencing, baptism...great statements of faith without any words whatsoever.
It is a church without walls. Our sanctuary is the two fields (one growing, one yet untilled) of Harper and Sumner counties. It inspires hope from the sunrise and signifies that change starts within the church and is not contained by walls...because there are none on our church...AWESOME
One of the strongest statements of our rural mission, same hope with the sunrise as mentioned above. BUT VERY PRACTICAL...notice how the concept is not lost when we go from gradients in #154 to the solid, easily embroidered colors of #154....OUTSTANDING!
