The overlapping sections of the design are representational of the expansion of businesses and additionally the four main services the company provides, which include financial modelling, business valuation, marketing and capital raising. The lines within the logo further represent the Piton Peaks in St Lucia and the spiked climbing tool used by mountaineers.
The flowing lines which lead into one another provide us with a sense that businesses are moving forward successfully and that there is a positive energy within the Piton Group Company.
The refined lines and clear type communicate the vision and precision specified and the dependability is communicated through the strength of the construction of the lines.
The logo has a contemporary style to it which is appealing to the 35 to 45 age range and additionally future proofs the design for a long lasting use.
The grouping of the lines also places emphasis upon the group aespect of the company and logo.
The construction of the lines could also be considered as the letter 'P' on its side for Piton therefore having a subconcious effect on the intended audience.
(This comment references Entry
#25)