Hi betterfly,
Fresh feedback from my partner: he finds your
#28 and another designer's container design definitely on the right track, but "too discreet" (his words ;-) ). His suggestion is basically to have something with more "oomph", something bolder / more striking. Maybe through the use of more color, perhaps using gradients, and working on the font: bolder, or positioned differently (maybe the container bigger, and the words "pirate import" positioned differently, liek in some of the other designs).
Visually speaking your container design is beautiful (I love the reflection effect), but keep in mind that we are going to position ourselves as a very low cost "good deals" online store. Though we don't want to look cheap and wish our logo to look highly professional, somehting too classy / luxury oriented will not work for us either.