Pike Global FoodsLogo Design Contest

Hi. #15 is interesting. Is there a shape other than a leaf that can give it character? A cocoa bean? Wheat?

Sure, I just uploaded more variations: #17, #18

and a little different tagline layout: #19

I like #19. I asked for first reactions at neighboring warehouses and got the reaction the the i and k look like a u from first glance.

I see what you mean. Lets try a slightly different "i" shape: #24

Here is one more approach, with less swooshes and more emphasised tagline and wheat: #25

I like #25. Curious, on #26, what does the leaf do for the design? I'm unsure about the element. Not positive or negative.

Well, I'm not sure either :) I initially thought it might add something to the concept, leaf represents some kind of freshness which I thought might work well with food/vegetables. It was just an idea but I totally understand if you dislike it.

#25 is really good, but missing something. Something that makes the identification of the logo quicker when someone glances at it. I think that is what the red circle does for #20.

(Shouldn't you be asleep?)

Yes, you're absolutely right, it's definitely time to go to bed :) I've just uploaded more colourful variations so please have a look and let me know your thought. I'll check all the comments in the morning.

#28 really pops off the page. What's your thought on that one.

You're right. I like it too. What makes the difference here is the color combination. I was focusing on the concept itself first as color is something we can adjust later on, but it is of course very important too and as we can see it makes a difference.

That version is out to a few people for feedback. In a few hours I'love be back in touch with their comments. Great work

Once the logo is complete how do we go about doing the follow up work? Such as truck graphics, product guide cover, marketing give aways.

I'love... autocorrect. I'll

Here's one of the more constructive feedbacks I received "...like the structure, but the color feels a little unsophisticated, a little christmassy...if you made pike black or charcoal grey and highlighted the global foods in a cool washed out organic looking green that might be higher impact...keep the wheat colored accent and make the swoosh match global foods."

Thanks for the feedback. Lets work on the right color scheme. I just uploaded new variations but I'm not quite sure if understand that part about matching the swoosh with the "global foods". Would you like me to connect the end of the swoosh to one of the words somehow? Or just to make the global foods a bit smaller so it's aligned with the top of the swoosh?

matching the color of the swoosh and global foods. #43 works really well.

Can I ask you to put #43 on a light greyish/silver background? Just for my curiousity.

Sure: #46, also one color version #47

Great. I like it. I'm leaving the contest open only so I can stare at it a bit more. But #43 is the one.

here are two more variations with a bit smaller tagline that matches with the height of the swoosh: #51 and also one where the tagline is in two colors, "global" in green to match the swoosh, and "foods" in orange which matches with the wheat: #52

As for the additional work, you can contact me outside of this website once the contest is over and we can discuss all the details.

I went ahead and ended the contest early. #43 is it.