Picture House Restaurant - relaxed alfresco dining
What We Do
Altitude London http://altitudelondon.com is a highly respected entertainment business. Its venues are popular with corporate clients and influential high spend consumers. The Picture House is a new restaurant due to launch on the ground floor of the Millbank Tower. It will offer an alfresco dining experience serving contemporary dishes made with the finest, freshest ingredients. The Picture House name was chosen due to its close proximity to the recently opened art house cinema http://curzoncinemas.com/cinemas/millbank
Industry
Restaurant
Top Three Things to Communicate
#1 - The restaurant will offer a relaxed but smart, stylish dining experience
#2 - We are looking for a clean, modern design that steers clear of any of the usual restaurant any clichés or unsubtle references to movie theatres (red carpets, Oscars etc.)
#3 - Look at using words and possibly utilising the Curzon Millbank identity (words with brackets). The use of black and turquoise could also be used.
Our Target Audience:
Professional male and female consumers, tourists from overseas and out of town visitors aged 25-60 years old
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