Welcome to the contest deejava with strong entries. Just a note - no smileys please, we are getting a very strong negative feedback from our focus group on them. The tagline is Distance Conquered. Face Time Transformed. The second clause has two embedded messages in it - Face Time Transformed and Time Transformed. This is to be achieved by creatively doing something with the word Face. Check the ranked entries and you would see at least one very good example. However, that is just one - you can use your creativity to make the word Face stand out differently.
#145, #146 No smileys please - our focus group is responding quite negatively to it. Our business would be serving critical business needs and a smiley in tagline sends a less than serious message. Try using some sort of accent on the word Face. Many of the ranked entries are now doing it in one way or other.
We are going to post this on the wall - designers should imagine if their color logo would lose significant impact/meaning if it was in black and white or black/grey/silver/white (greyscale). There may be applications where we may need to use a greyscale logo. If the logo depends exclusively on its color scheme to be unique or to send a message, it may pose a problem.