This is a classic look that's fun. The classic makes it a trustworthy and reliable resource for buyers to come, yet the fun illustrative design adds to the humor.
This logo plays with the idea of sorting by the lowest prices by using the triangle element. It isn't overstated and not overly complicated. The message will be familiar to online shoppers and easily recognizable. The repetition of the triangles going from smaller to bigger is similar to the list of items shoppers go through to find the best deal.