What We Do
Pick-All-You-Like (PAYL) is a system that would allow voters to chose all the candidates they want on a ballot. This system is more fomally called approval voting. By using PAYL, the electorate will pick a consensus winner. Voters also don't have to worry anymore about the "lesser of two evils."
We are about to go on an education campaign throughout the U.S. targeted at lower-education, more conservative American voters. "Pick-All-You-Like" is attempt to simply the concept and make it more accessible.
Below are some of the values of the brand:
In a world of bullshit - we’re about straight talk, honesty, and just wanting democracy to “f***ing work”
In a society losing it’s democratic values - AV people actually get up in do the work everyday to make it better
In a society that loves to debate for the sake of debate - it cuts through the bullshit and focuses on change - not credit
Our Ideas and Additional Information:
Think of a cursive sign outside a old business in a small town. It should always be hyphenated (Pick-All-You-Like)
The core of this brand is blue collar, Midwestern US. That's also our target audience. We are looking for retro, scripted font.
You also can play off the idea of a lunch "pail", Americana, or supporters being "Pick-alls" ('pickles')