PHYSIQUE Logo Design Contest

PHYSIQUE has selected their winning logo design.

For $300 they received 318 designs from 55 different designers from around the world.
Contest
Logo Design Brief
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fitboy
United States

What We Do

Holistically bridging the gap between rehabilitation and unlimited physical performance and movement

Industry

Service Industries

Top Three Things to Communicate

#1 - Movement
#2 - Body/Mind
#3 - Strength/Fluidity

Our Target Audience:

30-65, male/female,nyc,$100-300K/year,educated, business owners, retirees, upper managerial, interested in optimal function, appearance, and correcting nagging body discomfort. Overworked, overstressed individuals with a desire to live more fully who recognize the benefits of mind/body programs tailored to their specific needs ranging from movement/alignment concerns to sport interests and looking their best.

Color Preferences

like: White, Grey, Black (Luxury), Blue? (peace)
My method represents the foundations of life, I have a black and white demeanor but try to convey information in the most positive and spiritual manner.

Our Ideas and Additional Information:

Trying abstract images of human form in motion- various images and ideas that represent movement not necessarily human movement/energetics. I like the idea of borrowing images and concepts that would otherwise promote something else i.e., driving, accelerating, force, stability, flight, spirituality, power, change

Themes

Quiet
Expensive
Raw
Adventure
Masculine
Luxury
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

fitboy
United States
How about a hand chiseling into something? I like #7 sathya. #5 also as a variation. There's a rugged raw vibe to it but aspects of clean lines. Another idea I like is the graphic representation of what I do with people's bodies and lives which is to take them from their unkempt, all over the place lifestyles and bring them to their clean, defined best. Play with this raw to steel like cleanliness. Maybe vary the color and placement/usage of it. I would LOVE to find a design that signifies the name, i.e., Nike swoosh, or Coca Cola swerve. Something that allows me to promote that without my name and still be recognized. But I guess that's the Lost Ark all companies are looking for. Good. I like the others (#8,#6) for their clean graphic quality as well.
13 years ago
dnelsongb
United States
May we find out what direction you would like us to go?
13 years ago
ANGELINA
United States
Dear Dave,
would you please left any new feedback, so we can catch your mind?
What exactly would you like to see fro us?

Cheers,
magnita
13 years ago
fitboy
United States
Hello All-

Right now Gheist #139 has got my interest. The IQ idea is great as of today.... But I am still highly interested in a design/image that will stand alone. Researching concepts in physics or motion and energy may be of help to you. Try to have a more neutral appeal (not male or female as #147 and 149 suggest, although I really like them it would seem to apply more to a feminine demographic). I tend to not want the "exercise body" but if you can somehow make it wholly original, it may appeal to me. I probably want the design to be separate from the name - I want to use it alone as well. How about a tag line? I don't know if this will step on toes. Seems to be a drawback to this format, if I ask for a tagline on someone else's idea>
13 years ago
ANGELINA
United States
here is tip for the ranking system, that will be a positive spin on your contest.

April 18th, 2009, 9:05pm Ranking System

This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

please take a moment to rank your contest in fair and just manner..it will go along way when you decide to start another....simply because more designers will participate if they know a contest will be judged fairly.

Best Regards,
13 years ago
ANGELINA
United States
I think the designers who worked hard for you to receive at least one blue ribbon. Thanks.
13 years ago