First of all, thank you very much for your hard work and for submitting a lot of great designs :D! The contest progress changed from "Open" to "Top 5", so we have updated our ranking!
Here is our general feedback for everyone:
Our investors suggested few things regarding logo and icon design. Since Photocoat will be targeting millions users of 8 billion on Facebook, we want our logo (identity) to be loved by millions of users. In other words, if the logo is gaudy and flashy, only 10% will like our logo. On the other hand, if the logo is minimal and simple, 90% will like our logo.
Here is further details of a logo and an icon we want:
1) Minimality and Simplicity Please keep our logo minimal and simple, not complex! If you design a complex logo, our story and our message will get fuzzy. Keep it minimal and simple.
As you can see in the website above, their logos are very minimal and simple. But at same time, has a lot of creativity and idea hidden!
2) Colors Please use only 1 or 2 colors. We are seeing logos using red, yellow, green, and blue, but that looks like Microsoft! But dont use blue like Facebook, because our logo will not stand out on Facebook's design. Please use color wisely!
3) Fonts and Typography Please don't just use Helvetica. Anyone can make a typographic logo like that. Please be creative with fonts and typography! We really like how you designed "P" creatively :D! We want to see ideas more like that! Simple, but with story!
As you can see, Facebook's logo is all about typography. Please focus 90% of your design on typography. Ultimately, typography will affect how the logo will look.
4) Icon
We are also asking everyone to include an icon for Photocoat. Please design a minimal icon with a lot of expression about "filter effect". We have no rules regarding designing an icon, so please be creative freely! But please remember that the icon will be "the face" of Photocoat's Facebook Page, so please make sure the icon will look very good in Facebook Page!
Again, we are looking forward to seeing what kind of creative and awesome minimal logos you will design! And remember, please focus a lot on minimality and typography! We have only 2 days left until the contest is finished, but we are looking forward to your updated works ;)!
First of all, thank you very much for submitting your updated works! We really like what we are seeing :D!
"Fonts and Typography" And it would be great if you make the fonts more simple and minimal :)!
"Typographic Idea" We really liked the typographic idea for "p" on #171, so maybe you can add that to your design. The "p" on #245 and #246 looks like obvious "p", so we prefer "p" on #171, which is "p" but looks more like icon! We really like when designers get creative with their fonts and typography, so please submit more cool typographic ideas ;)!
"Color" Since it is difficult for us to see which color will look on Facebook (blue), it would be great if you can give us multiple color options!
"Icon" The icon looks very good when it is with the logo, but we will probably not use the logo and the icon together, so it would be great if you can design an icon that will look by itself :)! Please show us multiple ideas for icons!
Again, thank you very much for your updated work, we are looking forward to your future updates ;)!
First of all, thank you for participating in Photocoat's contest :)!
We (and also our investors!) really love your typography and idea (especially the design of the "P"!) on #171, and we are looking forward to your updates :)!
It would be great if you can make a little bit more improvement on typography :)! We want to see other typographic ideas you can try on #171! And we also want to see few color options as well!
Thank you very much in advance, and we are looking forward to your future updates ;)!
"Logo" Since it is difficult to decide which color fits, we want you to focus on typography. When designing our logo, please "design your new and best, simple and original font". Typography will affect the outcome of the logo most, so please create an original font :D!
"Icon" For icon, please remember that icon will be used for Facebook Page. Icon is not a logo mark, and it is icon for application. Maybe it would be easier if you try to design an iPhone app icon :)! We also need an icon, so please include an icon :D!
First of all, thank you very much for your submitting a lot of great logos! We want to ask you to do 2 things.
(1) Is it possible for you to combine logo from #171 and icon from #245/#246? We really love the "P" from #171, so we want to include that in our logo! And we also like the icon from #245 and #246, so we want you to include the icon too. So it would be great if you can combine logo of #171 and icon of #245/#246!
(2) If you have any other ideas, it would be great if you can also submit them :D! We want to see more great ideas on Typography and more creativity on icon ;)!
We have less than 24 hours left, but we are excited to see everyone's updated until the last minute!
First of all, thank you very much for your great work!
We really love the "P" from your work #171, but we want some improvement on font/typography. The font/typography on #171 looks normal and common, we want a little more of uniqueness. The logo by zhukorn's #242 has a unique font/typography, but simple and minimal at same time.
It would be great if you can improve the font/typography on #171! Please try and customize and create a new font/typography. If we can see improvement on font/typography, we would like to select you as a winner!
Hi, #242 is using a font called Bauhaus and it's a Bold version of it with slight modifications. It's not quite a custom typeface since it's quite a free font :)
"Logo" We want more variation on typography, so please show us a lot of options for fonts/typography! Don't just use Helvetica or normal fonts, we want simple but with uniqueness!
"Icon" For an icon, please don't make the motif or the concept "P". We want the icon to NOT be typographic, so please make the concept more focused on "photos" or "filter effects". Please don't use "P" in our icon!
Again, thank you very much! Let's make the last 20 hours a good one ;)!
First of all, thank you very much for you hard work! We have 10 hours to go, but we are really excited to see your masterpiece until the last minute :D!
We want you to play around with font/typography more! Try to "Be simple, but playful."
As you can see, the logos above are simple, and is focusing on typography. But at same time, it has playful design, without losing the simplicity. (They also have simple and playful icon!)
Please stay simple, but play around with typography! Add sense of fun and playful spirit to our logo and icon :)! Again, "Be simple, but playful."