PhotocoatLogo Design Contest

Logo Design Contest
Contests / Photocoat

Photocoat has selected their winning logo design.

For $375 they received 373 designs from 37 different designers from around the world.

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#116

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#261

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#260

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#259

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#258

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#257

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#226

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#225

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#224

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#223

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#210

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#141

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#140

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#137

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#131

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#129

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#117

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#114

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#113

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#110

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#109

Discussion

 
Client
Dear logope,

First of all, thank you very much your submitting inspiring works :)!

First of all, please don't use camera for your design.
Photocoat is not a application to take photos and it is not intended to take photos.
Photocoat is a application to add "filter effects" to photos taken by camera.
So please don't use camera for our logo and/or icon, and focus on filter effects.

"More Creativity and Uniqueness"
As I said before, please don't use camera for your design.
If you use camera for an icon, it will look common and not special.
There are a lot of icon that use camera for their design:
Instagram - http://instagr.am/
Camera+ - http://campl.us/
So please don't use cameraf ro the icon, and express more "filter effect"!

"Design Logo and Icon"
Photocoat is a Facebook app, so we need:
1. Logo for the Facebook App itself (The logo should focus on fonts and typography.)
2. Icon for Photocoat's Facebook Page (The shape of icon must be squarish and the size must be at least 200x200).

Again, logo and icon a separate thing, and we will use them separately.
Don't design so that logo relies on icon's design, and icon relies on logo's design.

We will most like not use your logo and your icon together on same page,
because logo will be used on Facebook app, and icon will be used on Facebook Page.
So please make sure each component will not rely on each other and each one will look great individually.

Looking forward to your updates :D!


Best regards,

The Photocoat team
12 years ago
 
Client
Dear logope,

First of all, thank you very much for your great work!

We really love the font and typography you are using!

The font and typography you used is great :D!
The logo is great, but we want to see some icons from you :)!
Only 9 hours left, but can you also design an icon for Photocoat?
And please make it creative and unique, and please express "filter effect" more!

Again, thank you very much and we are looking forward to your future updates :D!


Best regards,

The Photocoat team
12 years ago
 
Client
Dear logope,

First of all, thank you very much for your hard work and for submitting a lot of great designs :D!
The contest progress changed from "Open" to "Top 5", so we have updated our ranking!

Here is our general feedback for you:

Our investors suggested few things regarding logo and icon design.
Since Photocoat will be targeting millions users of 8 billion on Facebook,
we want our logo (identity) to be loved by millions of users.
In other words, if the logo is gaudy and flashy, only 10% will like our logo.
On the other hand, if the logo is minimal and simple, 90% will like our logo.

Here is further details of a logo and an icon we want:

1) Minimality and Simplicity
Please keep our logo minimal and simple, not complex!
If you design a complex logo, our story and our message will get fuzzy.
Keep it minimal and simple.

Please look at the site below for examples of minimal logos:
http://designbeep.com/2011/09/28/25-cleverly-designed-minimal-logo-designs-for-inspiration/

As you can see in the website above, their logos are very minimal and simple.
But at same time, has a lot of creativity and idea hidden!

2) Colors
Please use only 1 or 2 colors.
We are seeing logos using red, yellow, green, and blue, but that looks like Microsoft!
But dont use blue like Facebook, because our logo will not stand out on Facebook's design.
Please use color wisely!

3) Fonts and Typography
Please don't just use Helvetica.
Anyone can make a typographic logo like that.
Please be creative with fonts and typography!

Please look at the website below to learn about how Facebook's logo was created.
http://www.cubancouncil.com/work/project/facebook-logo

As you can see, Facebook's logo is all about typography.
Please focus 90% of your design on typography.
Ultimately, typography will affect how the logo will look.

4) Icon

We are also asking everyone to include an icon for Photocoat.
Please design a minimal icon with a lot of expression about "filter effect".
We have no rules regarding designing an icon, so please be creative freely!
But please remember that the icon will be "the face" of Photocoat's Facebook Page,
so please make sure the icon will look very good in Facebook Page!

Maybe you can use "negative space" creatively to design our icon:
http://webdesignledger.com/inspiration/a-showcase-of-clever-negative-space-in-logo-design

Again, we are looking forward to seeing what kind of creative and awesome minimal logos you will design!
And remember, please focus a lot on minimality and typography!
We have only 2 days left until the contest is finished, but we are looking forward to your updated works ;)!


Best regards,

The Photocoat team
12 years ago
 
Client
Dear logope,

First of all, thank you very much for your hard work!
We have 9 hours to go, but we are really excited to see your masterpiece until the last minute :D!

We want you to play around with font/typography more!
Try to "Be simple, but playful."

Here are some of logos for inspiration:
http://logostock.jp/logo/electronics/bloggie/
http://logostock.jp/logo/entertainment/superfly/
http://logostock.jp/logo/internet/evernote/
http://logostock.jp/logo/other/rhodia/
http://logostock.jp/logo/other/reachgroupconsulting/

As you can see, the logos above are simple, and is focusing on typography.
But at same time, it has playful design, without losing the simplicity.
(They also have simple and playful icon!)

Please stay simple, but play around with typography!
Add sense of fun and playful spirit to our logo and icon :)!
Again, "Be simple, but playful."

And last but not least, have fun :)!


Best regards,

The Photocoat team
12 years ago
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