Hi there! We like where you are headed, but we aren't all the way there yet! Here are a couple edits we'd like to see to move forward through this stage of the process:
• Could the font be not so sketchy? By that I mean that we like the hand-written look, but the lines look like they are written with a graphite pencil and not so filled in. Maybe we try the font in
#112 with a lowercase p? Could we see it both italicized and not?
• How would the leaves look as all one color. Since I have sent in ideas, I am afraid it is going to get to complex and we want it to be very simple. Could the leaves be a forest green color? More organic than primary/secondary color scheme.
• Is there a way to still make the branch part look like a tree... have a branch coming up AND one over the word? This way, we keep the tree look, but still bring the image together with the words.
• Can the flame in the lantern not look like a cross? We don't want the cross image to be overdone and since we are trying to communicate that Phos is light, we hope to do that with the lantern.
• And, could we see the image without the yellow rays of light? Could a couple streaks from the light itself do for showing it shine instead of a gradient background with different yellows? We want the logo to communicate well in black and white also.
Thank you so much for your help! Again, let me say... we like where you are headed!