Pet World Logo Design Contest

Pet World has selected their winning logo design.

For $350 they received 105 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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petworld
United States

Slogan

Happy Pets, Happy People

What We Do

We are a family-owned retail pet specialty store with a vast selection of products for pets of all types; we also sell fish, birds, small animals, and host a cat adoption center.

Industry

Retail

Top Three Things to Communicate

#1 - pets are family
#2 - we are an authority with all the info and products you need
#3 - we are warm and friendly and here to help

Our Target Audience:

Men and women, slightly more women than men, Pet owners and animal lovers from an upper middle-class area of Massachusetts, they are mostly professionals, and have families (and they consider their pets a part of heir families), they often make impulse purchases on behalf of their pets while buying staple products like food, they care about the well being of the animals in the store

Color Preferences

we do not yet have a color scheme chosen, we are about to redesign our website and will use the logo we like as a starting point. That said, we'd probably like to avoid grey or orange except perhaps in small amounts

Our Ideas and Additional Information:

our current logo is on our current website: www.petworldnatick.com the concept of it is OK though we are not tied to it and it's very dated and unprofessional, we plan on update the logo and using that as the visual inspiration for redesigning our website

Themes

Feminine
Colorful
Playful
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

petworld
United States
I like #5 and #4 for concept. The pets don't really look happy to me though, and I don't love the banner color
13 years ago
petworld
United States
#1 and #2 - I don't have a problem with orange and grey per say, but I don't want to build my site based heavily on those colors or colors to match them. Also I think the logo probably should NOT include only one type of pet but if it does it should be a dog or cat as birds provide a smaller amount of the business to the store. Customers spend the most money on dog and cat supplies, then small animals, then buirds, and lastly fish, reptiles, and amphibians.
13 years ago
petworld
United States
#3 is a very creative concept but I think taken as a total composition it may be hard to "get" at a glance, a little too complex perhaps?
13 years ago
petworld
United States
I like the added color to #6 in #7 it helps bring it alive. I think the Happy Pets Happy People slogan is important here. The owner of the store is very attached to that.
13 years ago
petworld
United States
#11 has much happier looking critters, thank you :0) and I'm liking the colors
13 years ago
petworld
United States
I like the idea of #13 but it seems a little bit too youthful to me, like an illustration in a baby book I think it's adorable but might not appeal to some of our older/more conservative customers
13 years ago
petworld
United States
#10 Feels a bit too techy to me, like robo-doggy, not quite it. (I don't want to sound mean, I sooo appreciate all of the talent on this site! Just looking for descriptors)
13 years ago
petworld
United States
#18, dotwoman, you must have been reading my mind, I was sitting here this morning trying to think of different ways to incorporate the globe/world idea in and it struck me that making it a ball that a dog was playing with might work. I was thinking of a ball in a dogs mouth, but I'm not sure how that would actually look, your idea is likely better. I like your overall concept but I'd like to see it tied together a bit more and with a slightly more modern feel. I know I'm not great at describing this stuff so please feel free to ask questions...
13 years ago
petworld
United States
I think #22 is a bit too focused on world and not enough on pets. I'm also not 100% sure what kind of pet that is. But the expression on his/her face is great.
13 years ago
petworld
United States
#34 I like the globe in the "o" a lot, it has a clean business-like feel that balances the cute critters nicely I think.
13 years ago
petworld
United States
Can we further refine the look of the animals in #26?
13 years ago
Tattoo Girl
Australia
Thank you :)
13 years ago
petworld
United States
Hi Tatoo Girl, a colleague just raised the concern that perhaps when shrunken down for things like business cards, etc the level of detail might be lost on your logos, be cause they have a lot going on in what may become a very small space. Any thoughts or ways to adjust? I can see them lokking fantastic on a t-shirt or larger venue, but do worry about smaller uses.

13 years ago
petworld
United States
#54 works very well as a unit which I like, it's simple and straightwforward and the globe/paw brings in the pets and world subtly, very nice
13 years ago
petworld
United States
would #54 work with slightly lighter colors?
13 years ago
petworld
United States
#38 and it's variations have such cute animals!
13 years ago
petworld
United States
#46 is working better for me as a composition now very nice!
13 years ago
petworld
United States
#21. I'd like to see the text and paws without a gradient and perhaps a little darker (don't klnow if that will work) I want to see if the Letters would come through stronger that way. I also wonder if the slogan should be slightly increased in thickness to be sure it's readable shrunk down on a buisiness card.
13 years ago
petworld
United States
#21 can we also remove the exclaimation mark from happy pets happy people?
13 years ago
Laughing Dolphin Designs
United States
Saving as a gif. fixes the brightness problem.
13 years ago