Hi Max,
Really like your designs. It is simple yet stylish. #98 is great because it is simple but have an icon that communicates that it is a pet supplies store. However, it lacks the element that communicates quality or happiness. The price tag, at least to me, gives me a sense of "sale" or "Discount" which is not my business goal. #95 however, gives the playful and pet image but I think that 2 paws on the font is too much. #96, the fonts and layout is great but the icon of sun and paw inside does not communicate happiness to me.
Also, could you also try using dark orange to be the same color as my website.
Big thanks