PepsiCo Foods CanadaLogo Design Contest

Logo Design Contest
Contests / PepsiCo Foods Canada

PepsiCo Foods Canada has selected their winning logo design.

For $375 they received 267 designs from 26 different designers from around the world.

Withdrawn

9th
#159

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New
#142

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New
#213

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New
#144

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New
#51

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New
#56

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New
#211

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New
#160

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Prefers others.
#263

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#262

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#261

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#260

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#259

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#258

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#257

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#256

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#255

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#254

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#253

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#252

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#251

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#250

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#249

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#248

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#247

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#246

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#245

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#217

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#216

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#215

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#214

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#212

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#161

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#158

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#155

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#154

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#153

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#152

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#151

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#143

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#59

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#58

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#57

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#54

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#53

Discussion

 
Logo Designer
Thank you for reviewing my entries. My idea behind the logo is create a bold but simply stated icon. The ray of light representing endless possibilities and breakthrough. Please let me know your thoughts and/or revisions you may like to see.

Thank you.

Marcelo
12 years ago
 
Logo Designer
Thank you for the ranking. For #142 #143 and #144 I moved the mountain out of the words. I included a star at the top to represent the pinnacle of what can be achieved. I included the path on #142 guide the eye to the star.
12 years ago
 
Logo Designer
For #151 - #155 I chose to simplify the message, by having the star with a path in it (still conveying the message of upward movement).
12 years ago
 
Logo Designer
With #158, I thought I'd try bringing Canada into the logo with the maple leaf. I still added the star to represent "possibilities" and achievement.

Thank you.
12 years ago
 
Client
thanks for the Canada Flag
i admire the creativity -
not looking for the Canada angle this time,
but i admire the try
12 years ago
 
Client
thanks for the Canada Flag
i admire the creativity -
not looking for the Canada angle this time,
but i admire the try
12 years ago
 
Logo Designer
Thank you for the feedback. I will see what else I can come up with. :)

Marcelo
12 years ago
 
Logo Designer
Hello Jack,

For #245 - #249 I chose to incorporate the the arrow which we felt better represented "Supply Chain". (By "We" I am referring to my wife which also has a strong marketing ad design background.)
12 years ago
 
Logo Designer
For #250, #261, #262 the design is based on a fork in the road, thus giving you multiple "possibilities".
12 years ago
 
Logo Designer
On #255, #256, #258, #259, #260 and #263 we focused more on "Supply chain" as well as showing more directional arrows for more "Possibilities".
12 years ago
 
Logo Designer
Again for #251, #252 and #253, I'm showing options focused strongly on "supply chain" and possibilities of direction and goals.

Please fee free to request ANY change(s). You may noticed that I omitted the little man in most of these. It was pointed out that the that some of my logos might be interpreted more as a religious theme or icon than a marketing conference. I can modify the man the man if you wish and place him in any of the logos I created. I think I should be able to accomplish that without it looking like a spiritual retreat. Just let me know and I can begin to fine tune any of them.

Thank you.

Marcelo
12 years ago
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