PepsiCo Foods CanadaLogo Design Contest

Logo Design Contest
Contests / PepsiCo Foods Canada

PepsiCo Foods Canada has selected their winning logo design.

For $375 they received 267 designs from 26 different designers from around the world.
1st
#225

Withdrawn

8th
#94

Withdrawn

New
#177

Withdrawn

New
#224

Withdrawn

New
#119

Withdrawn

New
#46

Withdrawn

New
#115

Withdrawn

New
#104

Withdrawn

New
#23

Withdrawn

New
#22

Withdrawn

New
#36

Withdrawn

New
#28

Withdrawn

New
#222

Withdrawn

New
#220

Withdrawn

New
#219

Withdrawn

New
#218

Withdrawn

New
#179

Withdrawn

New
#149

Withdrawn

New
#148

Withdrawn

New
#147

Withdrawn

New
#146

Withdrawn

New
#145

Withdrawn

New
#107

Withdrawn

New
#93

Withdrawn

New
#92

Withdrawn

New
#84

Withdrawn

New
#83

Withdrawn

New
#47

Withdrawn

New
#40

Withdrawn

New
#37

Withdrawn

New
#33

Withdrawn

New
#30

Withdrawn

New
#29

Withdrawn

New
#21

Withdrawn

Prefers others.
#235

Withdrawn

Prefers others.
#234

Withdrawn

Prefers others.
#233

Withdrawn

Prefers others.
#232

Withdrawn

Prefers others.
#231

Withdrawn

Prefers others.
#226

Withdrawn

Prefers others.
#223

Withdrawn

Prefers others.
#221

Withdrawn

Prefers others.
#178

Withdrawn

Prefers others.
#116

Withdrawn

Prefers others.
#111

Withdrawn

Prefers others.
#110

Withdrawn

Prefers others.
#106

Withdrawn

Prefers others.
#95

Withdrawn

Prefers others.
#88

Withdrawn

Prefers others.
#87

Withdrawn

Prefers others.
#85

Withdrawn

Prefers others.
#34

Withdrawn

Prefers others.
#32

Withdrawn

Prefers others.
#31

Withdrawn

Prefers others.
#27

Withdrawn

Prefers others.
#26

Withdrawn

Prefers others.
#20

Withdrawn

Prefers others.
#19

Withdrawn

Prefers others.
#7

Withdrawn

Prefers others.
#6
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Discussion

 
Logo Designer
These submissions are text mock ups only.

is Pepsico looking for word mark only or update to the globe as well?

Scott
12 years ago
 
Logo Designer
New submission concepts.

Strive The Possibilities are Endless
12 years ago
 
Logo Designer
Design #23

clean easy to read and understand, what I believe your program is all about.
The stylized letter "i" is both a abstract person and a check mark.

12 years ago
 
Logo Designer
#26 is divided into syllables defined by colour and the single letter syllable "i" is rep[laced with the exclamation mark.
12 years ago
 
Client
Scott
thanks again for the new entries
i think the closest is #29
reason - 1 word and 1 picture / symbol - (Cloud)
couple of things i'd like to keep
1) The stylized letter "i" is both a abstract person and a check mark (from the Strive design). - can we incorporate this into the word possibilities - i didn't see the check mark until i read your email - i think this is awesome and don't want to lose it in the final design and my team is only as good as the people around us so i would like to keep the person as well -
2) replace the cloud - i think this symbol is closer to where we want to go but feels too vague or open - doesn't necessarily define greatness, but does speak to potential
3) Regarding the word Strive - why i don't think it fit exactly for this meeting - Strive is a great word that speaks to effort, courage, determination - all great behaviours. - what the word misses is Results - being the best - or the outcome. - thank you for trying to come up with the right word. My leadership team and 1 spent 1 hour discussing and best we could come up with was possiblities - that is 6 hours of combined mind work building on each others ideas - i don't think it is the perfect word for our conference but it is close.
4) feel free to send me your email and i can send you some inspirational pictures my team and i discussed to be included with a word or short phrase - 1 word / phrase and 1 symbol / picture - is the outcome we are looking for -
5) simplicity and clarity - only the most brilliant creative minds can achieve this.

thank you for all your designs


12 years ago
 
Logo Designer
Hello Jack, it's been pointed out to my that my submission #33 is too similar to Airbus logo
http://www.airbus.com/

Though these are 2 completely different industries,,,it's liuek apple trying top bully anyone who uses an apple in a logo even companies who are in the food services industry or have been using an apple long before Apple was even a seed of an idea.

The design is an very generic shape in this case it's a combination with a word and makes it different.

Your thoughts



12 years ago
 
Logo Designer
I've removed #33 it's bothering me now

Replaced with #85 #86 #87 which is actually a bolder visual
12 years ago
 
Logo Designer
#94 is an abstract P concept based on the idea of the Statute of Liberty the symbol of possibilities
12 years ago
 
Client
Scott
i've re ordered my list just now
check out the # 1 ranked entry
here is what i like about that one
Symbol is bigger than the word - but not signficantly - they looked well balanced. Symbol is a person reaching
Word has some size and strength to it
look at your entry #47
your biggest competitive advantage right now is that i want a check mark and person stylized into the design
nobody else has that
if you could work on making your symbol bigger - Entry 94 is very good and it is close, but doesn't shout out enough in the size of the symbol and the words are too small and not impactful enough

we are getting close - some very exciting designs
you are the only one with the checkmark - should be a huge advantage that no one else can take, if i read the rules right
thanks for all your hard work - i appreciate it
12 years ago
 
Logo Designer

you are right about the rules funny how people copy my person reaching for the star idea..please keep that in mind when making a final

Please keep that in mind when making a final decision


12 years ago
 
Client
entry 110 and 111
word is getting better
image is getting bigger
but
can't see the human side as much
and
can how incorporate symbol into word

i'm offline for the next 6 hours
will be in touch
12 years ago
 
Client
Scott
looking for more from you
you mentioned the reaching for the star was your symbol
haven't seen anymore from you on that
was looking for how to include that and keep the check mark symbol

hope to see something soon
i feel you have something great coming for me to see
12 years ago
 
Logo Designer
I'm done thank you for considering my work.
12 years ago
 
Logo Designer
#145 #146 JUST HIT ME
12 years ago
 
Client
146
like it a lot
top 5 for sure
comment
scale between 3 pieces is a little off
mountain - i think is good - maybe a touch bigger would be great if any change at all
person on top - how can we make him bigger and stand out more- would feel like a bigger conquest - i think people could see themselves better in that place if the image was somewhat bigger
words - too big for mountain - they dominate too much - but i recognize you need the width for the mountain - how can we better balance these 3 things

first time for me doing this process - so not sure if you save best for last or final five session, or if i've overworked you versus normal
i'm open to feedback

i like your work
12 years ago
 
Client
just saw 147 and 148
keeps getting better - need a bigger person on top and maybe that will do it
12 years ago
 
Logo Designer
#149 update, the character needs refining

The top 5 is based on the top 5 designers you have ranked designs..I know this can be confusing and it is...

a designer can have 3 design ranked 1st 2nd and 3rd but only counts as 1 Top 5 position the next position would go to the next inline does and so on until all 5 positions are automatically filled based on how you rank designs (not designers, yeah confusing)



12 years ago
 
Logo Designer
Hello Jack

heads up I am in dispute with NightOwl he is claiming I have copied his pyramid shape with my mountain range. LT has a built in system called Logo Court...here we resolve such disputes by community vote. If I lose I will be removed from the contest and all my work not available to you.

If you feel I have copied his work I will remover.
12 years ago
 
Client
got your email
i'll let the logo court decide

i like your latest entry - ranked #1
12 years ago
 
Logo Designer
I've removed the designs he has an issue with.
12 years ago
 
Logo Designer
He still has complaints....so I withdrew everything
12 years ago
 
Logo Designer
I've added 2 new variations that are not pyramids or mountains...I am glad you understand about the process

#232 #233
12 years ago
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