What We Do
Penske Racing Shocks is a shock manufacturer who provides physical shock products, as well as overall suspension solutions to their customers in the motorsports industry. We will be creating a logo for a marketing campaign around their new offering called S3. Which stands for "Shock + Setup + Support"
The new logo should adhere / use similar colors to those of the primary brand. Those color (red, white, black, and gray) can be seen on their existing website:
Our Ideas and Additional Information:
The initial thinking is that we'd like to see the "S" for the logo use the same font as the primary Penske Logo. And then incorporate the number 3 in some fashion. It could be displayed right next to it, or it could be displayed as a superscript (i.e., S to the third power) to emphasize the exponential gain in performance.
We will also want to consider including the three "S" words along with the S3 symbol for emphasis. They could be displayed beneath the S3 symbol, or stacked vertically on the left or right. But the three words to key in on are: Shock, Setup, and Support.