Pennylane ProductionsLogo Design Contest

Logo Design Contest
Contests / Pennylane Productions

Pennylane Productions has selected their winning logo design.

For $400 they received 236 designs from 38 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Modern Event Films (im open to better slogan ideas)
What We Do
International award winning wedding and event films
Industry
Media
Color Preferences
thinking about only 2 colors but im open to more
fav colors = blue, orange, white (if you think other colors work well im ok with that)
Themes
Simple
Colorful

Entries

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Discussion

 
- this is exciting. i see the caliber of desiners im dealing with and its awesome. everything looks great.
- i think orange needs to be more deeper/darker/vivid if you use that color. the light orange doest seem to pop especially on white background.
- i am completely open to other colors aside from my favorites (blue, orange,white). you are the pros not me so i trust you.
- i dont like hearts or tripods in the logos at all, to cliche' - normally id say no film strip either but i must say brown_cow expressed it in a way that i was impressed with. i guess because it wasnt the focus.
- i think some of the most memorable logos incorporate simple design like circle,square,star, etc this may be a good direction maybe
- not a fan of any script font - not saying its impossible but i think it will help invoke the simplicity and boldness of the company without it
- thanks for your entries
14 years ago
 
havent found the one yet
14 years ago
 
entry #17 & 18 - good try but too busy for me. Its very hard to impress me with all the cliche film strip, tripod, video related images. i think i want something different and unexpected from the industry of "video" or "film".

so far #13 is my favorite, the film strip seems more subtle in that one thats probably why i like it the best but i havent seen THE ONE yet from anyone.
14 years ago
 
still hoping for completely different ideas, possibly simpler, very global and memorable like "target", "apple", "AT&T", etc
14 years ago
 
Cool getting some great ideas now.
i love that everyone is experimienting with different colors now, im totally open to that as well

#27 & #25 i love it pops and sticks well, i see why you used the double PP but im wondering what one P would look like or maybe infusing the 2 P's together (maybe like 2 p's sharing a single stem, etc) to simplify it.

#28 and #29 - i love the simplicity thats what im going for 100% and i love that you spelled the name differently but i have to keep the spelling correct because this company has been around for 7 years and changing the "Y" to and "i" is just too daring at this stage. The design is great, wonder if we could simplify the glowing effect or take the glow out completely. The concept of using simple shapes is a huge + to me

#23 - i love it, i wish the tree could pop more, maybe differnt color?

#30 and #31 - cool idea thinking different i love that the shape of the logo is something that can hold its own without the name, thats what i like too. It just seems a little busy (color-wise) to me

the fonts that are starting to attract me more are : #27, 25, 28, 29, 23, 30, 31, 19, 22, 14, 2, 26
14 years ago
 
the thing i love about entry #32 and similar is that it looks like it belongs on a BMW or LEXUS, thats what i would love to go for more
14 years ago
 
not sure how to rank #39 along with its 3 alternative versions. i like the next designer #27 but instead of 2nd he/she is 5th because of the alternative versions, is this fair? how do i handle alternative versions? it would be great if at the end of the contest i can get the alternative versions somehow because sometimes you need it on white BG and sometimes on black BG, etc
14 years ago
 
Logo Designer
@adam - I posted a response to your forum post as it relates to your question above:)
14 years ago
 
Theres no doubt the caliber of work is amazing these last 24 hours.
i have to say the top 7 as of now (#40, #61, #83, #91, #96, #86, and #59) are so close to 1st place to me.
I keep coming back to #40 because its something you can easily find on a luxury car, i think that is very appealing to me. Without even knowing what the product or service is i feel like #40 invokes quality, luxury, high standards, etc. my favs seem to go back to the 3 top things to communicate : simplicity, an image they will remember, luxury.

#40 by vuelta - is there any revisions we can do, im curious if we took the glow/metalic/reflection look down one more slight notch but not too much. i think the gold look is awesome, if you think there is a nother color that looks good im open to it, i have no idea

#61 by fullmetaljackets - love this, wondering what other options besides blue might work well to help it pop, im open to any color if you think it works, also wondering what the reverse background looks like.

#91 and #96 by Athy - great logo here, wondering if we can take #91 to the concept of "out of the box" because our product is out of the box. #96 this has that luxury BMW thing to me but it seems like it can be more bold/solid/stronger to pop more, not sure how else to explain it. great job on all your logos
14 years ago
 
#136 i like the play button idea
14 years ago
 
i still thik the simplicity of #40 is keeping it in 1st place
14 years ago
 
#136 - wonder how it would look if you closed up the play button too, def has that mercedes feel, i like it
14 years ago
 
#137 - too busy for me but i see that luxury car emmlem idea your going for. can it be simplified?
14 years ago
 
wow less than an hour, so many great ideas everyone, i keep coming back to #40 though
14 years ago
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