The Most Trusted Name In Rope®
What We Do
We have manufactured high performance synthetic and specialty rope products, rope lanyards, slings and custom rope assemblies for over 40 years. Our specialty is braided rope. Attached is a photo of braided rope.
Top Three Things to Communicate
#1 - Exceptional Quality
#2 - Superior & Strong
#3 - Dependable & Trustworthy
Our Target Audience:
Our audience would be those in the fields of safety, fire, and water rescue, as well as arborists and marine. We also specialize in rope made for pulling, lifting, stringing, mining, rock climbing and other fields.
Our key demographic is normally male from late 20s and up.
We'd like to see the colors blue, black, grey, blue, and perhaps orange but are open to other creative, color options.
Our Ideas and Additional Information:
We'd prefer not to showcase an actual pelican or bird, whatsoever. We'd like it to show something strong and rugged. Perhaps a braided rope or something symbolic of rope. The owner seems to be prone to liking the initials made in a symbolic way and likes rope and the symbol of rope. We'd like you to be free with your design. We've attached our current logo. A similar, masculine font would be nice, perhaps a bit thicker.
We'd like the symbol in the logo to be used on either the side or on top of the company name so that it can be used in several items. Ideally, we'l like the actual symbol to be recognized even without our company name attached.