Peixes UltrafrescosLogo Design Contest

Logo Design Contest
Contests / Peixes Ultrafrescos

Peixes Ultrafrescos has selected their winning logo design.

For $300 they received 147 designs from 27 different designers from around the world.
1st
#131

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New
#56

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#8

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#28

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#11

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#25

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#9

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#7

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#147

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#146

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#145

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#144

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#143

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#142

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#141

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#140

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#139

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#138

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#137

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#136

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#135

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#134

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#133

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#132

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#130

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#129

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#128

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#127

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#126

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#109

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#108

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#107

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#70

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#65

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#48

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#27

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#26

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#10

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#1

Discussion

 
Client
Hi Twonzone! Thanks for participating in our contest! We like your logos. Just a few feedback. I like very much the idea in logo #1, that mix the objects with the letters. However we would like to avoid the association with a specific kind of fishing, and this logo does that.
We like Logo #27 and #26 also, it has a concept of speed and that is very important for our business.
Thanks!
9 years ago
 
Client
Hi Twonzone! I didn´t like very much the font you used for Pesca Artesanal on your last entry #48. I think it doesn´t combine well with the font you used for "Peixes Ultrafrescos" that in this case is great!
9 years ago
 
Client
by "combine"i mean fits...
9 years ago
 
Logo Designer
Ok, I agree with you. Check #56.
9 years ago
 
Client
Hi twonzone!
Could you try to work on the concept #70 without using the association with a fishing line?
It could be a variation of the #70 or a totally new one.
I like the letters working as objects as the "x" and the "o".
Thanks!
9 years ago
 
Logo Designer
Hello!

Can I keep the shape of fish? Should I change the connection between X and O?

Give me a little time for this;)

Leo.
9 years ago
 
Client
HI twonzone.
I prefer your #107 than #108.
Yes you can and should try a variation for the shape of the "o" fish. Actually the one on #107 doesn´t look very much like the letter "o".

The connection between X and O is good but you can and shoud try other possibilities also.

Thanks very much!
9 years ago
 
Logo Designer
Ok!! Check the entry #109.

I hope you like it. I have made a smooth movement, redraw the lines, and shape of fish looks more like 'O' letter now.
9 years ago
 
Client
I like it very much! Thanks!
9 years ago
 
Client
Hi Twonzone. Could you work a little more on "Pesca Artesanal" on #109? I feel it is very light and is not "fitting" well with "Peixes Ultrafrescos". If possible give me more options on that.
No need to change Peixes Ultrafrescos and the "x-o" connection, unless you have a new idea or feel the necessity.
Thanks!
9 years ago
 
Logo Designer
Hi. Ok!

Do you like italic font?
9 years ago
 
Client
HI twonzone!
I like your your #131.
I think italic didn´t work well with Peixes Ultrafrescos font.
But can you try another solution for "Pesca Artesanal"?
The options you provided are variations of the font only. It undoubtedly improved the final result but I would like to see other options in terms of design for the "Pesca Artesanal", is it possible ?
May be a solution like the association "x-o", may be another solution. Please feel free to propose.
I think we are reaching our objective.
Thanks !
9 years ago
 
Logo Designer
Hello,

Ok. I will try to make something interesting;)
9 years ago
 
Client
HI twonzone! Thanks for your new submission # 132. I" ll talk with my partner and return to you.
Regards.
9 years ago
 
Logo Designer
Hi!

Do you want to see other options?
9 years ago
 
Client
HI twonzone.
Yes, I think we need more options...
Kindly note
A) I didnt´t like the wave concept on #132 I think it breaked the balance of the logo.
B) I think de flag font is heavy, now Pesca Artesanal is heavier than what we want. Actually I think we don´t need the flag / wave concept
C) I made a subjective association with the logo that I want to share with you. Let´s focus on the fish OK?
First, it comes from de "x" letter, lets say, the sea.
Secondly it passes very fast throught our company "o" letter
And at last it reaches de house of our clients: the missing link ! :)
This missing link should pass this idea and should work as a balance object in the "Pesca Artesanal", it could be a plate, a dish, or something more subjective and clean/simple.
Fell free to work on this proposal.
If you need more input I will be happy to give to you.
Thanks very much !
Leo

9 years ago
 
Logo Designer
Hi!

I understood your idea! I will upload several options soon.

9 years ago
 
Client
Hi twonzone.
I´ve seen #134 and #133.
I would like something simpler and subtle.
Can be something like the link idea, but much better worked, of course.
Thanks

https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-xpa1/v/t34.0-12/10833610_874985865855487_998682660_n.jpg?oh=d67e81e8a385cd3538025004dd8c3b6b&oe=54812B15&__gda__=1417804554_51b2032aca13ba0b00082a4a5c30670f
9 years ago
 
Logo Designer
Sorry Leo, I didn't understand some words of your previous comment correctly at first;) Now I know what you want to add to the logo.

I have uploaded one draft with a plate, I will upload next options soon.
9 years ago
 
Client
Hi twonzone.
Thanks for the new proposals!
#135 I didn´t like the dish, may be it is too obvious or may be it resembles very much a famous logo of a campaign we have here in Brazil called "zero hunger". This camapign is focused in feeding the poor and homeless.
#136 may be a way to the solution but i didn´t like the superposed lines. It seems complex, and heavy.
Actually the idea is to give more balance to the best option so far #131. My suggestion was the plate/dish one (to work the 3 steps idea - sea/company/client) but could be a line, a dash or another object, may be even a wave (in this case forgetting about the last step - dish/plate).
Thanks very much for all your cooperation! :)
Leo
9 years ago
 
Logo Designer
Ok! Check the last proposals.
9 years ago
 
Client
Hi twozone!
Thanks for the new entries.
I will talk with my partner and return to you.
Regards
9 years ago
 
Client
Hi twozone!
Going back to entry #131...
We have been trying to give more balance to it by working with a new object (dish, wave, etc)
All of the subsequent entries have focused in this direction.
But I think we should try something simpler. Could you try to reach the balance of "Pesca Artesanal" working only with the letters / font of "Pesca Artesanal" ?
Thank you very much!
9 years ago
 
Logo Designer
Hello, Ok!

At first check these entries: #145, #146, #147.
9 years ago
 
Client
Thanks twozone!
I will evaluate with my partner and return to you.
Regards!
9 years ago
 
Logo Designer
Hello Leo!

Do you have any news for me?

Thanks.
9 years ago
 
Client
Hi twozone. We haven´t decided yet.
If I need more changes I will call you.
Thanks for your attention!
We will talk soon. :)
Regards!
9 years ago
 
Client
Congratulations Twozone! You are the winner !
Just one thing, can you provide other aplications of the logo?
I would like one with "reversal color" / negative. I mean, with a blue background and white letters.
And one last try, is it possible to prepare a version with "Pesca Artesanal" with the same extention of Ultrafrescos?
Thanks
9 years ago
 
Logo Designer
Thank you very much!!

Finally;) I have uploaded the winner option on a white background. You can download the final files right now.

Of course, I can send you all additional options for the logo by mail. Write me here your mail please.
9 years ago
 
Client
Hi Twonzone!
Now you are 14 ! :)
Thanks I will check and return to you.
My email is leonardo.marquez@ig.com.br.
Can you send me a version with "Pesca Artesanal" filling the blank space to the right of the word? This way it will be alligned with "Ultrafrescos".
Thanks
Leo
9 years ago
 
Logo Designer
Hi Leo,

Check your mail, I have sent to you all options of the logo.

If you satisfy the files, please approve the files on LT website. After that I can release the prize for this contest.

Thanks!
9 years ago
 
Client
OK!
I´ve forwaded the email to Breno, who is helping me in this process.
Can you send us the font that you are using ?
Thanks
Leo
9 years ago
 
Logo Designer
No problem;)

These are free fonts.

FOnt for tagline: Archive Regular
FOnt for PEIXES: Harabara
Font for Ultrafrescos: Lato Bold
9 years ago
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