Encore by PayneWest Logo Design Contest

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Encore by PayneWest has selected their winning logo design.

For $875 they received 497 designs from 80 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Jvannatta
United States

What We Do

We are a large independent insurance agency with offices throughout the Pacific Northwest. Every year we have an incentive travel trip where our sales executives must hit a certain dollar amount in new sales to go on. Our previous name for this event was called Network Builder (ugh) but we're rolling out a new name called "Encore". The event moves around sunny destinations in the western US and is meant to be a time of celebration for these colleagues who have worked so hard.

Industry

Events

Color Preferences

We'd like to portray a upscale, yet fun and not stuffy. We quickly go to black and gold because of that but we're open to bringing other color in. As a FYI, our PayneWest brand colors are:
Blue
CMYK 100/72/00/18
Pantone 280 C
HEX: 004990
Green
CMYK 57/00/100/00
Pantone 368 C
HEX: 7AC142
Gray
CMYK 70/57/61/45
Pantone 446
HEX: 3E4543

Our Ideas and Additional Information:

Again this is for our new event "Encore". We'd like to project upscale, luxury yet approachable. Thinking more text than graphical - but open to a combination. A big part of the event is an awards show where everyone gets dressed up, etc. Our events have taken us from San Diego to Hollywood to Austin, TX to Scottsdale - so the logo needs to be versatile that way. We'd like it to include "by PayneWest" in there as well (but not the focus). We'd like it to be more simple, certainly not cheesy, but well-thought and creative the more you look at it.

Themes

Luxury
Refined
Simple
Adventure

Style Inspiration

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